Alstrong Enterprises India, a pioneer in manufacturing Aluminium Composite Panels (ACP) in India, has assigned its advertising duties to Grey Delhi. This is the first time Alstrong has opted to work with an agency for its branding and communication requirements.
Alstrong contacted Grey for the business. While the company was checking out several agencies, it zeroed in on Grey after the agency shared its plans for a brand identity programme, which would lead to a pan India campaign for brand Alstrong.
Commenting on the win, Dip Sengupta, VP & Branch Head, Grey Delhi, said, “It is very exciting for us at Grey to help build an identity and a voice for a brand that is clearly on a growth trajectory.”
The immediate responsibility of Grey Delhi is to partner Alstrong in developing a brand identity programme that impacts both external and internal audiences.
Though the size of the account was not divulged, it is believed to be substantial.