Grey India wins Bharti AXA General Insurance creative mandate
Bharti AXA General Insurance has signed on Grey India as their advertising agency. The agency has won the mandate earlier handled by Contract Advertising. The account will be handled by the Grey Bangalore office which will provide strategic and creative direction to Bharti AXA General Insurance. The account is estimated to be worth around Rs 12 to 15 crores.
Bharti AXA General Insurance has signed on Grey India as their advertising agency. The agency has won the mandate earlier handled by Contract Advertising. The account will be handled by the Grey Bangalore office which will provide strategic and creative direction to Bharti AXA General Insurance. The account is estimated to be worth around Rs 12 to 15 crores.
Commenting on the win, Vijay Jacob, VP and Head of South, said, "We are very pleased to win this account. Our strong creative offering and in-depth understanding of the category and consumer helped us win the mandate. Bharti AXA is looking to address a wide cross section of consumers. Our strategic approach resonated with the client."
Kimsoon Chua, Chief Operating Officer, Bharti AXA General Insurance said “We are happy to sign Grey on as our advertising agency and we look forward to some path-breaking creative and strategic inputs from their team. At Bharti AXA we are focused on innovation in products and services and we are looking to enrich our marketing and brand through equally innovative promotion techniques.”
