Hero Cycles, Sport18 partner for 3 editions of Hero Cycles India Cyclothon

Hero Cycles and Sport18, the sports marketing division of the Network18 group, have renewed their association for the Hero Cycles India Cyclothon. Three editions of the event – namely, Delhi on September 11, 2011; Chandigarh on September 25, 2011; and Pune on February 26, 2012, will be held.

The India Cyclothon is a movement to promote the culture of cycling among the citizens and is built on the dual planks of environment conservation and fitness.

The event in Delhi would feature an International cycling race spanning 105 km. Two Indian teams will feature in the international race. The total prize money for the event is €25,000. This event is recognised by the UCI as a class 1.2 event and is part of the UCI Asia tour.

Commenting on the India Cyclothon, Pankaj Munjal, MD, Hero Cycles, said, “It is an event that allows families to enjoy a day out together. We believe that these days there are not too many occasions for families to come, play and participate together and this one, with its carnival like atmosphere is designed to make it a memorable day. Away from the confines of the home, away from television and computers, we aim to bring the outdoors alive, cut across age and economic barriers and let families sweat and shine to their heart’s content.”

Satish Menon, CEO, Sport18, added here, “It is an honour to hold the Cyclothon event for the second time in the Capital, We expect a big turnout for the Hero Cycles India Cyclothon. We have been conducting the India Cyclothon in different parts of the country and believe that in these times of global warming and economic slowdown, cycling is an ideal sport to adopt. It serves the dual purpose of staying healthy and being eco-friendly.”

India Cyclothon – India’s largest celebration on two wheels – has left memorable footprints in Delhi, Mumbai, Bangalore, Pune and Chandigarh. Multiple organisations have lent support to this event prominent among them being: HDFC Standard Life, Hindustan Times, Parle–G, Lotto, Red FM, Café Coffee Day, Taj Hotels and Bookmyshow. The fundraising partner for the event is Wishberry.

The registrations for the event have already commenced online on www.indiacyclothon.com. For mass registrations, interested groups can contactinfo@indiacyclothon.com.The event helpline is 011-39895050. The registration fee of Rs 300 includes a goodie bag and a helmet. The venue for the Expo will be FICCI grounds (Mandi House) in New Delhi on September 9 and 10. As a special gesture, the junior ride would have a registration fee of Rs 100 only.