Hindustan conducts reader engagement campaign, RozPadho Roz Jeeto

With an increase in media consumption and emergence of ever-new formats, advertisers are constantly struggling to get the attention of consumers. Helping out advertisers, Hindustan recently launched an initiative to create buzz and engage its readers with the advertisements appearing in the newspaper daily.

Called "RozPadho Roz Jeeto", the contest asked readers to find a star mnemonic that appears in the advertisements in the Hindustan every day and SMS the name of the advertiser on which the star appeared, to Hindustan. Respondents stand to win attractive daily, weekly and monthly prizes such as sports bags, travel flask, serving bowls, cookware etc. There are even laptops to be won as Mega prizes and a Car as the Grand prize! According to Hindustan, it received more than 5 lakh responses from readers. 

Talking about the initiative, Vandana Krishnia, Brand Head, HT Media, said, "As leaders in our field, we have always strived to innovate and set new benchmarks. We believe the advertisements are an important part of the newspaper, and this contest increases engagement with the ads, and the response has been quite remarkable."

Saurabh Sharma, Head Hindustan Marketing, added "Roz Padho Roz Jeeto is a unique initiative undertaken by Hindustan, which helps in building brand recall and creating buzz around the brand, and cuts across both consumers and customers. With more than 5 lakh reader responses in just 6 weeks, the activity brings a lot of attention and belief in the strength of Hindustan across the Indo-Gangetic belt we operate in."

Promoted every day in the paper through innovative ads, the promo has generated buzz amongst the readers as well as the advertiser fraternity.