Pongal has evolved into a short, high-intent consumption window with brands moving away from momentary festive advertising towards experience-led, cultural storytelling, note industry observers
Rakesh Malhotra, Founder, Livguard tells us how the company has taken the onus to educate consumers about usage of solar and e-mobility
After Naveen Tewari of InMobi & Glance and Prasanth Kumar of GroupM, who will take home the title of e4m Influencer of the Year 2023? Read all about the nominees!
These platforms are unlikely to see a drop in customer base as they have altered user behaviour permanently. Hence, advertiser loss is also unlikely, say experts
In the recent past, Elon Musk’s contentious statements about advertisers and his prolonged tussle with big brands who baulked at his version of X have provided endless fodder to newspapers
According to industry experts, these declarations can give away signals or hints of a major product launch or a response to a competitor's recent move
As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big events like T20
In a letter to MIB secy Sanjay Jaju, ISA members raised concerns about security, technical snags and ambiguity related to the process of submitting self-declaration certificates
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts
No ad will be now permitted to run on TV, print or the internet without a valid Self-Declaration Certificate on or after June 18, 2024
While a section of advertisers globally have raised concerns, others say that such glitches happen during big policy changes and do get corrected in a few weeks
The Indian Society of Advertisers is looking into the matter; other industry experts opine if the case proceeds to trial more affected advertisers could potentially seek compensation
Industry players say Addressable TV has an audience in the metros and non-metros, and has an edge in advertising due to the personalised content and real-time data insights
With the 5G rollout by the top 2 telecom players in the country nearly complete, the A&M industry readies itself for a change in advertising technology
The program will help enhance traditional advertising spots for streaming audiences
While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared industry leaders
The English daily Free Press Journal or FPJ placed a front-page ad on January 1, hinting at an alleged age-old industry practice of including numbers of unsold copies to inflate circulation figures
During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space
The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive outlook for India’s growing influencer marketing and creator economy, share experts
With the rise of a new breed of environmentally conscious consumers, brands have been indulging in 'greenwashing.' In the light of this, ASCI's new guidelines are the need of the hour, say experts
As per Kantar’s ‘Communicating with Rural Bharat’ report, 69% advertisers said they plan for rural markets separately
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts with broadcasters, say experts
India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper Research
Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the clutter and is pivotal in transforming the way ads are being bought
As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q1 FY24. Veterans from the industry share the cause & effect of the situation
While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments, others opine the future is still promising for the apps
The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and the right to audit the entire agency turnover
The sub-committees will address issues including cross-screen measurement, ad fraud, and viewability
ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies
Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good bet for marketers, say industry players
An entirely new way of creating and consuming branded content and advertising is in the making, share industry heads
The solution offers brands with critical tools that they need to serve ads on top-performing inventory
JioCinema has claimed that it has received 1300 Cr. video views in the first five weeks of the tournament, and more than 60 minutes average user time spent per match
While this space allows advertisers to create personalized and targeted ads, publishers are able to offer consumers a seamless shopping experience
The Managing Director and CEO of India TV speaks to e4m on the evolution of the Connected TV space, the creation of new revenue streams and how advertisers can maximise ad exposure on this medium
e4m TechTalk series: In the second part of our companion piece on AI, industry experts evaluate the pros
Apte will now be the lead for the ISA media forum while Ankit Desai will continue to be the co-chair
Advertisers will want to use the metaverse for reaching out to the Gen Z and millennials; creating a truly immersive space can be a game-changer, say industry players
According to industry observers, brands opt for Valentines’ Day campaign to enjoy higher recall and build consumer connect
During the Q3FY23 earnings call, Agarwal, DB Corp’s Non-Executive Director, shared that advertisers across the board are choosing Print for satisfactory returns on ad spends
Advertorial: With free streaming, the viewership of the game is set to reach never-seen-before levels
The CEO has posted about the last months being tough due to the struggle to keep Twitter from going bankrupt
Industry heads opine that to get advertisers back on board, Twitter needs to work on its advertising services, bring stability in decision-making and perhaps a new leader
This is being seen as an attempt to get advertisers back on the platform
Industry experts are unanimous that Google’s new tool will present enormous opportunities for advertisers
As per reports, Twitter representative is likely to rope in content moderators
Experts say GEC and sports genres have taken a bigger hit than others since new-age advertisers were heavy buyers of reality shows and sports
Cord-cutter homes are currently estimated to be a minuscule 0.5 million and will continue to remain insignificant by 2026 according to the latest CII KPMG report released recently
Industry players contend that the two sectors are independent of each other, and it's key for marketers to distinguish between esports and casual gaming as they offer different opportunities to brands
Twenty leading advertisers constitute the coalition have proposed a global framework for measuring these emissions and will accelerate the decarbonisation of the world's media supply chain