IBN7 is the new No 1 Hindi news channel

IBN7 has emerged as the new market leader in the Hindi news genre. IBN7 is the No 1 Hindi news channel across All India and across all Hindi Speaking Markets (HSM) in the much sought prime time slot of 9 pm with its prime time newscast ‘Danke Ki Chot Par’ hosted by Ashutosh, Managing Editor, IBN7.

As per TAM data for CS ABC 15+, Week 28 of 2010, All Days, 9-9.30 pm, IBN7 captured the maximum eyeballs in All India with a market share of 16.1 per cent and in HSM with a market share of 16.3 per cent. Star News had a market share of 15.3 per cent for the same period, while Zee News had 14.8 per cent, Aaj Tak had 12.6 per cent, India TV had 11.5 per cent, NDTV India had 10.5 per cent, News24 had 6.2 per cent, Tez had 4.9 per cent, Sahara Samay had 3.1 per cent, Live India had 3.1 per cent, and DD News had a market share of 1.6 per cent.

The latest viewership figures also reveal that IBN7 is the most watched Hindi news channel when it comes to events of national significance in the National Capital. IBN7 scored better than all other Hindi news channels with 16.8 per cent market share as against its nearest competitors Aaj Tak, Star News and Zee News with a market share of 14.8 per cent each (Source: TAM, Market Share (%), CS15+ Yrs, Wk-28, 0600-2400 hrs, All Days, Delhi).

In a prepared statement, Rajdeep Sardesai, Editor-In-Chief, IBN18 Network, said, “We are well-known for our commitment to compelling content, and our leadership in the Hindi news genre only reinforces the immense faith we have earned. In the quest to provide high quality television viewing, we have successfully brought the most captivating news to every household.”

Speaking on the occasion, Ashutosh, Managing Editor, IBN7, said, “It is our constant endeavour to provide our viewers exclusive content which is innovative, intelligent and informative. The impressive numbers that the channel has earned only proves our stand as the most viewed and preferred Hindi news channel in prime time across both HSM and in Delhi.”