In-Store Asia 2012 awaits
The In-Store Asia 2012 is slated to happen from 16th February’ 2012 to 18th February’ 2012
The In-Store Asia 2012 is slated to happen from 16th February’ 2012 to 18th February’ 2012. In its 7th edition, the event will continue its focus on the in-store environment but with a finely honed delivery strategy that ensures that all content needs across a range of formats and practices are addressed.
Talking about the events, Sachin Jante, Chief Content Planner & Marketing Strategist, VJ Media Works, said, “At the primary level, existing modules have been tweaked to enhance effectiveness, for example, the convention has been bifurcated along product service categories. Then there is the addition of new modules and programs that enhance and recognize the varied aspects of in-store environment and people like the Popai Oma Awards, a live VM (Virtual Machine) challenge module and an exclusive VM workshop for students.”
Standing true to its essence, In-Store Asia’s 7th edition promises to be a platform for leveraging & cultivating effective sophistication in retail endeavors.
