India News Communications bags creative and PR mandate for Accord Communications
Accord Communication Ltd, an emerging player in the mobile handsets industry, has chosen India News Communications Ltd (INCL) to handle its 360 degree marketing communication, including advertising, creative, media and public relations. Group entity Macaw will provide support in advertising, creative and media services, whereas News Communications, the PR wing of the group will take care of the PR part.
Accord Communication Ltd, an emerging player in the mobile handsets industry, has chosen India News Communications Ltd (INCL) to handle its 360 degree marketing communication, including advertising, creative, media and public relations. Group entity Macaw will provide support in advertising, creative and media services, whereas News Communications, the PR wing of the group will take care of the PR part.
Commenting on the win, Prashant Kumar, Director & CEO, INCL Group, said, “After getting adversely affected by the economic slowdown, the IT industry is now in recovery mode. There is great scope to show our understanding of the market and creativity in this account. We are hoping to earn a brand status for Accord Mobile.”
Accord Mobile is a separate division of Accord Communications Ltd, a multi-faceted company established in 1990. The key business areas of Accord are R&D-based manufacturing, OEM outsourcing, and sales and servicing competency at the national level. The company enjoys strong brand position in this particular segment. Accord has recently ventured into the mobile handset market.
