India Today collaborates with SRK’s ‘Dunki’
The cross-promotional efforts will elevate the movie’s visibility and reinforce India Today’s position
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Published: Dec 21, 2023 2:26 PM | 1 min read
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India Today has announced a collaboration with the Shah Rukh Khan starrer ‘Dunki’.
The partnership reinforces the essence of brand India Today through its tagline: “Making Sense of India.”
Through this collaboration, India Today aims to leverage the widespread appeal of ‘Dunki’ to reach a broader audience while emphasising the common values and messages shared by both brands. The cross-promotional efforts will elevate the movie’s visibility and reinforce India Today’s position as the go-to source for Making Sense of India’s socio-cultural landscape.
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