Myntra appoints Shah Rukh Khan as brand ambassador
The actor will be seen in Myntra’s ‘Trend IRL’ (trend is real life) campaign
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Castrol’s new TVC has SRK sharing the mantra for staying ahead
The campaign announces the launch of a new range within the Castrol EDGE line
Sunfeast Dark Fantasy gives SRK’s tiffin a sweet ending
The film is built on the insight that people often end their meals with sweets/desserts at home, but this practice is overlooked in lunchboxes
SRK crashes Alia-Ranbir’s housewarming party in Rungta Steel’s new ad
The film has SRK playing his popular character Raees, Alia Bhatt portraying Gangubai and Ranbir Kapoor in his Rockstar role
CNN-News18 Indian of the Year: SRK, Mani Ratnam among prominent names who will attend
Many other celebrated personalities to join the award ceremony on 10th January in New Delhi
India Today collaborates with SRK’s ‘Dunki’
The cross-promotional efforts will elevate the movie’s visibility and reinforce India Today’s position
Happy birthday Shah Rukh Khan! The big return of Brand SRK
On King Khan's 58th birthday, we look his endorsement journey this year
‘The goal of #MyFantasyAdWithSRK campaign was to establish an emotional connect with TG’
Aparna Tadikonda, EVP – South, Interactive Avenues, talks about the idea behind Sunfeast Dark Fantasy’s latest ad with Shah Rukh and its impact
SRK plays double role in Thums Up's World Cup 2023 campaign
The film, by Ogilvy, shows the constant tussle of opinions in our own mind about team India lifting the cup
Rungta Steel onboards Shahrukh Khan for #EkdumSolid campaign
This adds to the brand’s line-up of ambassadors - Alia Bhatt and Ranbir Kapoor
SRK & Rashmika Mandanna add flavours to Prabhuji Sweets and Namkeens campaign
The campaign consists of five films
Be SRK’s co-star in Dark Fantasy’s AI campaign
This is a generative AI-powered campaign carried out along with IPG
How SRK's Jawan is winning the brand integration 'jung'
Pathaan and the rising brand value of SRK have played a major role in building anticipation for Jawan, leading to a spike in brands who want to associate with the film, say experts
Astral ‘bonds’ with SRK's ‘Jawan’
The association marks a strategic move to promote the company’s flagship brand Bondtite
Shah Rukh Khan adds a touch of fantasy in new Sunfeast Dark Fantasy ads
Khan has been roped in as the new face of the brand
SRK may not renew endorsement deal with Byju’s: Reports
The actor has been associated with the brand since 2017
Star Gold teams up with SRK fans to set a unique Guinness World Record
Fans of Shah Rukh Khan aimed to break the record for the most number of people performing the SRK pose simultaneously
Why SRK prefers Thums Up ‘in a glass'
The cola brand has roped in Shahrukh Khan and Vijay Deverakonda for the new campaign ‘Toofan Glass Mein Nahin, Glass Se Peete Hain’
Culture Round-Up: ‘Pathan’, ‘RRR’ and Hindenburg dominate internet trends for January 2023
The trends are based on Starcom’s monthly report
Pathaan: A glimpse into ‘Indian aspirations’
Ruchira Jain, Consumer Behavior & MR Expert, writes on what marketers and businesses can learn from the success of ‘Pathaan’
Deepika Padukone & SRK come together for 82°E video
The ‘Pathaan’ duo practise the routine from Deepika’s recently launched skincare brand
2022 the 2nd year to cross Rs 10,000cr mark box office: GroupM iTV & Ormax Media report
F&B and consumer durables were the top 2 categories in in-cinema advertising
Cultural Round-Up: From Messi to T20 to SRK, here’s what made waves in Nov-Dec 2022
The trends are as per Starcom’s monthly report
‘Biggest marketing plan was to get SRK as brand ambassador’
Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products, spoke to e4m about the launch of ‘Godrej Magic Bodywash', and its rational and sustainable strategies
Dunzo, Coin Switch, Phone Pe, Spotify, and Tinder share business suggestions to SRK
Interesting banter on twitter as SRK is short of ideas for his app
SRK features in A23’s TVC for Responsible Gaming Campaign
The campaign will be aired during IPL 2022
Is ‘youngistaan’ no longer the right choice for cola brands?
With the average age of most of the celebs endorsing colas being in 50s, we ask experts why are the brands opting for senior stars over the younger ones
Kuch kuch hone wala hai: SRK finally announces his OTT debut
Taking to his social media handles, SRK shared a poster of the project that has a picture of him showing thumbs-up
Thums Up campaign: SRK’s brand value is far from fizzling out
Industry experts say the Ogilvy India campaign is an indication of his versatility as an ambassador from the suave to the action-oriented persona
As SRK turns 55 today, Sony MAX2 curates special line-up for the month
The line-up features some of Shah Rukh Khan’s movies from the 1990s