IndiaMART.com appoints Quasar as its digital agency on record
IndiaMART.com, touted as India’s largest online B2B marketplace, has appointed Quasar Media as its digital agency on record. Quasar will be responsible for IndiaMART’s digital marketing campaigns, media planning and media buying. Quasar, a WPP company, has been selected after a vigorous multi-agency pitch.
IndiaMART.com, touted as India’s largest online B2B marketplace, has appointed Quasar Media as its digital agency on record. Quasar will be responsible for IndiaMART’s digital marketing campaigns, media planning and media buying. Quasar, a WPP company, has been selected after a vigorous multi-agency pitch.
IndiaMART.com connects global buyers with suppliers through business directories, online product catalogs, buy-sell offers, industry specific marketplaces, printed media and trade shows participation. IndiaMART.com has been ranked India’s No. 1 online B2B marketplace by the Internet and Mobile Association of India (IAMAI) in its recent study done on Information, Communication & Technology (ICT) usage among Micro, Small and Medium Enterprises (MSMEs). The independent market research, with special focus on online B2B marketplaces, accords over 85 per cent preference for IndiaMART among B2B suppliers who go online, and who were interviewed by IAMAI. The study also states a 60 per cent market share for IndiaMART.com in India.
Dinesh Agarwal, Founder and CEO, IndiaMART.com, said, “Being the most effective, accountable and transparent media for our business, Internet is an integral part of our marketing mix in reaching out to our target audience. With the emergence of social media, we are looking at Internet in a big way to consolidate our leadership position further. Quasar has shown sound understanding of our business and proposed scalable and performance driven solutions. Their proven expertise in the space will help us in reaching out to our target audience more comprehensively and effectively.”
On winning the account, Deven Dharamdasani, Business Director, Quasar Media, said, “We recognise IndiaMART’s leadership in the digital B2B space, and I am sure Quasar’s vast knowledge and leadership in digital services will create a successful partnership in achieving IndiaMART’s continued leadership in the B2B space.”
Quasar Media has Microsoft, Monster.com, VISA, Kingfisher Airlines, Maruti Suzuki, GE and MakeMyTrip.com in its client list.
