Infomedia18 to launch Indian edition of ‘Entrepreneur’ magazine

Infomedia18, the publishing arm of Network18, has announced the launch of the Indian edition of ‘Entrepreneur’, a new business magazine for Indian SMEs. The magazine will be on the stands from the first week of September 2009. Priced at Rs 75, the magazine will be a monthly and will be distributed across the country through Infomedia18’s strong distribution network.

The Indian edition of ‘Entrepreneur’ has been licensed by Infomedia18 from Entrepreneur Media Inc, the publishers of the US magazine and the largest selling business magazine on US newsstands.

Lakshmi Narasimhan, CEO - Magazine Publishing, Infomedia18, said, “In today’s market place, India’s small businesses with its 42 million (plus) business units offer the biggest opportunity across the globe. Infomedia18 sees this as the opportune time to launch a business magazine to become a part of this important ecosystem.”

‘Entrepreneur’s India edition is aimed at every Indian businessperson – those in existing ventures and those who need the nudge to become an entrepreneur. Entrepreneurship is a flourishing concept and yet entrepreneurs tread a lonely path. The magazine intends to fill the void in every Indian entrepreneur’s life.

Bipin Chandran, Editor of the Indian edition of ‘Entrepreneur’, said, “Our approach to content will be different. We will be offering practical business tips and highlighting opportunities that the Indian entrepreneur can benefit from.”

‘Entrepreneur’ has been in print for over 32 years in the US and is read by 3 million readers every month. The magazine is published in the Philippines, Russia, Mexico and South Africa, among other countries. ‘Entrepreneur’ India will have a mix of Indian and relevant international content.

According to Peter Shea, Chairman and Publisher, Entrepreneur Media Inc, “Our vision is to continue extending our expertise to as many viable regions as possible, serving as the market leader to help support the social and economic benefits of entrepreneurship worldwide. We are delighted to invite a whole new audience to experience Entrepreneur and all it has to offer.”

Entrepreneur US reaches its target audience across various platforms. Its website, Entrepreneur.com, is the largest small business website on the Internet and widely-used by entrepreneurs and emerging businesses worldwide.