IPL 2024: Disney Star posts 47.5 crore viewers in first 34 matches

Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition

by e4m Staff
Published: Apr 25, 2024 5:44 PM | 1 min read

As the TATA IPL 2024 crosses its halfway mark, Disney Star, the official broadcaster of the tournament, has achieved a cumulative reach of 47.5 crore viewers accompanied by 24500 crore minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to new BARC data. The broadcaster has also recorded a growth of 5% on TV reach for Live Broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

"One of the biggest clashes in the tournament was the showdown between MI and CSK played during the rivalry week of #IPLonStar. The match won by CSK at Wankhede attracted 6.3 crore concurrent viewers on TV during MS Dhoni’s blitz (20 runs of 4 balls), making it the highest concurrency for any league game across the current and previous season. The Star Sports Shor Meter during MI vs CSK soared at the stadium as well at 131 decibels, the highest for this season. The clash of the champions was also the most-rated league stage match, outside of the pandemic years, attracting 17.4 Crore Viewers on TV with a watch time of 1540 Crore minutes on 14th April 2024," said the broadcaster.