disney-star
Guest Column: Anup Chandrasekharan, COO - Regional Content, IN10 Media, shares his hopes and concerns as the Star India-Viacom18 merger takes shape
Anup Chandrasekharan Sep 3, 2024 4:19 PM
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms
Sonam Saini Aug 30, 2024 9:16 AM
Speaking at Reliance Industries AGM, Mukesh Ambani said the new entity will combine content creation with digital streaming to cater to every consumer's taste
e4m Staff Aug 29, 2024 3:26 PM
After months of uncertainty, the CIC finally approved the $8.5 billion merger between Reliance and Walt Disney on Wednesday
According to sources, the co-presenting sponsorship is priced at Rs 7-8 crore, and the associate sponsorship is being offered for Rs 3-5 crore
Sonam Saini Aug 28, 2024 8:55 AM
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
e4m Staff Aug 27, 2024 12:27 PM
While some media reports have stated that the contract is non-negotiable, experts suggest feasibility of Star India’s request to renegotiate the media rights deal depends on specific terms and clauses
Sonam Saini Aug 26, 2024 9:07 AM
While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
Supriya Ahuja was the Head Executive Recruiting, TWDC Network in India at Disney Star
The company has attributed the losses to higher programming and production cost attributable to the timing of the ICC T-20 World Cup
Sanjog Gupta, Head of Sports, Disney Star, spoke to e4m on the network’s expansion into esports, the strategy to diversify the sports portfolio beyond cricket & more
According to Disney Star, the show has garnered five times more revenue than the 2022 T20 World Cup and two times more than the 2021 edition
e4m Staff Aug 3, 2024 10:17 AM
According to experts, the Disney-Reliance merger could drive up ad rates for major properties like IPL and the World Cup, but its impact on general entertainment content may be limited
Sonam Saini Aug 1, 2024 8:19 AM
Even if the NCLT grants its approval, the Scheme cannot be implemented unless all regulatory clearances, including those from the CCI, MIB, and others, are secured
e4m Staff Jul 31, 2024 8:27 AM
Uday Shankar, during his stint at Star India, is credited with not just building successful businesses but also cultivating a generation of CEOs and leaders
e4m Staff Jul 26, 2024 9:33 AM
The platform will have a multi-language broadcast for the tournament to be held from 19th to 28th July
e4m Staff Jul 19, 2024 12:05 PM
Disney Star recently appointed Sumanta Bose, Executive VP and General Manager- Star Plus, as the overall head
e4m Staff Jul 18, 2024 3:14 PM
Apart from driving the overall Content Studio for Disney+ Hotstar, Sumanta Bose will have other business verticals report to him
e4m Staff Jul 17, 2024 1:34 PM
Dev Shenoy to take over the role of Amrutha Nair who is on a year-long break
The collaboration will provide brands with a well-rounded view of the effectiveness of their video campaigns across both Linear TV and digital platforms, Disney Star said
The brands are Hyundai, House of Glenfiddich, Jaquar, Castrol, Kohler, Zepto, Amul, Xiaomi, among others
Disney Star this year onboarded 59 categories of advertisers and 90 brands
Tasmayee Laha Roy Jun 25, 2024 8:49 AM
Disney Star, which started the tournament with 19 sponsors, has now onboarded more brands, including P&G, Google, Colgate, AMFI, Ultratech and Amazon
Sonam Saini Jun 14, 2024 8:18 AM
The agency which brought home a bronze last year has submitted entries for clients Disney Star, McDonald's India and BGMI
Disney Star and ICC have collaborated worldwide to deliver several ground-breaking global broadcasts
e4m Staff Jun 5, 2024 12:38 PM
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match, said sources
Aditi Gupta Jun 5, 2024 8:37 AM
Other names include AMFI, BPCL, Haier, ICICI Bank, Jockey, KP Group, Reliance Retail, Samsung India, Housing.com, Jaquar Group, Castrol, Kent RO, TVS Eurogrip, Macho Hint, McNroe, Vimal
e4m Staff May 30, 2024 4:01 PM
As per sources, Ajit Varghese, Head-Network Advertising Sales, Disney Star, will be taking control of Amrutha Nair’s role till she returns
e4m Staff May 23, 2024 10:45 AM
The new instalment of the ‘Mauka’ campaign has been created and conceptualized by in-house team of Disney Star
e4m Staff May 21, 2024 1:05 PM
The Walt Disney Company recently said that it is expecting to close the merger in the first half of 2025
This will be applicable for 10 matches, including the India matches, semi-finals and finals
e4m Staff May 16, 2024 11:20 AM
Kingshuk Mitra - Head of Ad Sales - Star Sports, Disney Star, and Dhruv Dhawan - Head of Ads - Disney+ Hotstar India, share why the upcoming T20 World Cup will continue to draw advertisers & audiences
Aditi Gupta May 15, 2024 8:52 AM
As per BARC, the total watch time of TATA IPL 2024 on television has increased by 18% compared to the 2023 edition
Prashant Khanna, Head - Field Operations, Studios & R&D for Sports, Disney Star, tells us how technology has improved
Aditi Gupta May 2, 2024 10:26 AM
Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition
e4m Staff Apr 25, 2024 5:44 PM
Devika Prabhu, Business Head, Kids and Infotainment, Disney Star, spoke to exchange4media on charting Japanese anime’s contribution to Disney Kids’ ratings
Aditi Gupta Apr 22, 2024 9:03 AM
The network has said that it has garnered 18,800 crore minutes of total watch time this IPL season
e4m Staff Apr 19, 2024 1:13 PM
On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it is Rs 80 cr for co-presenting, Rs 55 cr for powered by & Rs 30 cr for associate sponsorship
e4m Staff Apr 19, 2024 9:09 AM
Disney Star records 15% growth in watch-time vs 2023 for live broadcast of the first 18 matches
e4m Staff Apr 12, 2024 5:36 PM
An estimated 5% of employees have been offered retention bonus if they remain with the company until the merger is complete. Additionally, Disney Star is expediting pending promotions
Naziya Alvi Rahman Apr 10, 2024 8:33 AM
Abilasha Anish has been elevated to Head of Marketing for Disney+ Hotstar (South) and Star Vijay
e4m Staff Apr 8, 2024 12:58 PM
According to the network, 1276 crore minutes of viewing registered on Day 1
e4m Staff Mar 28, 2024 1:57 PM
At the Pitch CMO Summit 2024, held in Mumbai, Amrutha Nair, Disney Star’s Head of Entertainment, Ad Sales and Strategy, unveiled a new ad product in collaboration with DTH player, Tata Play
Aditi Gupta Mar 22, 2024 8:59 AM
Sources say the broadcaster is in the process of signing a few more sponsors before the tournament begins
Sonam Saini Mar 22, 2024 8:45 AM
Industry experts believe while digital, with smaller ticket size, will attract higher number of brands, TV will be preferred by advertisers for its higher recall value
Aditi Gupta Mar 20, 2024 9:06 AM
Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board
Experts believe deal closures are taking longer as brands are hoping broadcasters will lower rates closer to the start; the upcoming elections is also being seen as a factor
Naziya Alvi Rahman Mar 14, 2024 9:01 AM
Asian Paints was one of the key sponsors in IPL 2023 as well
Naziya Alvi Rahman Mar 13, 2024 5:05 PM
