IPL Fantasy League user base crosses the 1 million mark

IPL Fantasy League has scored with both serious cricket buffs as well as casual followers of the game. The user base nearly doubled to cross the 1 million mark making it probably the biggest fantasy cricket game in the world. The IPL Fantasy league is created and run by TenTenTen Digital Products, the Bangalore-based company that creates digital assets for brands.

The biggest success of the IPL Fantasy League has been the high level of traffic it has witnessed. Since its launch in 2013, the Fantasy League website has had over 6 million unique visitors clocking in nearly 275 million page views, with an average session spanning 8 pages over 13 minutes. The league also saw global participation with almost 18% of visitors coming from 213 countries outside India. After India, the countries with most visits were the UK & the US, followed by the UAE and Pakistan.

Ramesh Srivats, the MD & CEO of TenTenTen Digital Products said, “The challenge this year was to make the best game even better. We approached this at two levels. We enhanced the experience for serious players by adding features like Stealth Mode, Scheduled Changes, and even the ability to track league positions live. And for casual players, we made the game more enjoyable with All Stars, Facebook Leagues and fun features like Dishooms. The response has been overwhelming, and now we have already started thinking about what new stuff we can add next year.”

All three game modes saw increased participation. Over 4.5 lakh people played the Championship Mode, and a staggering 3.6 million Daily Challenge teams were created.  The new game mode – All Stars – where casual players could create a team by picking at least one player from each franchise saw a huge uptake, with nearly 300,000 people participating in it. The ability to create user leagues also drew heavy engagement, with users being able to face-off against friends and colleagues for bragging rights. Over 60,000 such leagues were created with a combined membership of nearly 4,50,000 players this year.

Users could also join fan leagues, to indicate the teams they were rooting for. Chennai Super Kings (CSK) was at the top with over 1,17,000 users. When it comes to the ‘most wanted’ players of this season, based on users’ choice across all 60 matches, Glen Maxwell topped the list followed by Virat Kohli, Sunil Narine, Dwayne Smith and Suresh Raina.

The winners of the IPL Fantasy League were awarded the official team jersey signed by KKR players along with a special cricket bat and a hamper of IPL memorabilia. In addition to this, The Daily Challenge winners were also given tickets for the playoff matches.