The cast and crew of ‘Jism 2’ have launched Bhookh.com's ‘whateo’ initiative to spread awareness about chronic hunger in India, the No. 1 cause of death in the country. This philanthropic association was initiated by Randeep Hooda, who therein presented the whateo to the film’s director Pooja Bhatt, ‘Jism 2’ co-producers, Mahesh Bhatt and Dino Morea, and co-stars Sunny Leone and Arunoday Singh.
Hooda has a long standing friendship with Jay V Sutaria, the founder of Bhookh.com. Sutaria had approached several corporate houses to support the cause. The ‘Jism 2’ cast and crew shared the whateo on their personal accounts on Facebook and Twitter and urged family and friends to do the same.
“Randeep has been supporting me as a friend in my efforts at Bhookh.com for years. Even award-winning music composer Vicckey Goswami came forward to design the background score for the whateo. Chronic hunger kills 7,000 Indians every day, amounting to 2.5 million every year and the ‘Jism 2’ team agreed that this fact needs to be brought to light,” said Sutaria.
Founded by Jay V Sutaria in 2003, Bhookh.com (Bhookh Relief Foundation) claims to be the world’s first dot-com NGO. Bhookh.com’s ‘Give Free Food with a Click’ is a social entrepreneurship concept based on the idea of free-charity, that is, charity without money. Visitors to Bhookh.com click on the ‘give free food’ button to give a cup of food to a chronically hungry person. The cup of food is funded by the ads that the visitors see on the website.