LG Electronics ropes in Akshay Kumar as brand ambassador for flat panel displays

LG Electronics India has announced the appointment of actor Akshay Kumar as its brand ambassador for the flat panel display (FPD) segment. Positioning itself as a frontrunner in the increasingly competitive digital TV market, LG Electronics aims to constantly develop and communicate groundbreaking products and next generation technologies in the FPD segment.

Akshay will soon be seen promoting the new LED range from the LG stable on all national multi-mediums. An aggressive 360 degree marketing and advertising campaign has been devised to ensure optimum visibility and lucid messaging to the consumer. The advertisements created are a brand endorsement with a creative storyline in a visually impactful ambience. LG has planned a tactful multi-media campaign strategically covering all media vehicles like print, television, radio, outdoor, cinema and Internet.

Moon B Shin, MD, LGEIL, said, “We are aiming to be No. 1 in flat panel TV market with a targeted market share of 33 per cent in 2010. To achieve this, we are coming up with whole new series of full LED LCD TVs. Our full LED range, known as Infinia, is loaded with superior features showcasing next generation technology like 3D display, broadband TV, wireless solutions and full LEDs. Our new Infinia TV range will take TV viewing experience to different heights. Its slim design gives a style statement. The new line-up is a perfect combination of superb design, latest technology and superior performance. We are today announcing our association with Akshay Kumar. We have chosen Akshay as our brand ambassador for LG FPDs because he personifies the LG brand. He is a big style icon, gizmo and action freak.”