Lilliput Kidswear Ltd. Forays into Baby Care Market
Lilliput, a dominant player in the Indian kids wear industry, has forayed into the baby care market. Going by the adwords – natural, pure and ultra mild, Lilliput’s offering comprises of a complete set of baby care essentials. The range includes a shampoo, milky bath, oil, baby powder, milky lotion, soap, baby wipes, cleaning liquid and laundry liquid to suit the baby soft skin. The baby range is available at all Lilliput stores across the country at an affordable price starting from Rs 95.
Lilliput, a dominant player in the Indian kids wear industry, has forayed into the baby care market. Going by the adwords – natural, pure and ultra mild, Lilliput’s offering comprises of a complete set of baby care essentials. The range includes a shampoo, milky bath, oil, baby powder, milky lotion, soap, baby wipes, cleaning liquid and laundry liquid to suit the baby soft skin. The baby range is available at all Lilliput stores across the country at an affordable price starting from Rs 95.
Some of the products are available in herbal variants as well – they even have a lemon soap and prickly heat powder. While all products are tear free, soap free, hypoallergenic and pH balanced, they are also enriched with natural emollients, Vitamin E, chamomile, eucalyptus & honeysuckle extracts, Jojoba Oil, Shea Butter, the healing elixir squalane, herbs essence, green tea and aloe extracts. The assortment of products are dermatologically tested and clinically proven mild.
Sanjeev Narula, Managing Director, Lilliput Kidswear Ltd, said, “Baby care market in India has experienced growth over the past few years due to the changing consumer mindset and increasing penetration of baby care products. Rise in disposable income level, superior product availability and increasing awareness have significantly revolutionized the baby care products industry landscape. This compelled us to foray into the baby care industry.”
The baby care range would be available in all Lilliput stores worldwide and soon in all leading baby shops, departmental stores and pharmaceutical chains.
