Limca Book of Records launches national quiz
Coca-Cola India has announced the national launch of Limca Book of Records Quiz 2010. The multi-city initiative is being launched in partnership with ‘Know & Grow with Derek’ and involves participation of young students from classes 8 to 12. As part of the initiative, a series of quiz competitions are being organised in 3,500 schools across 100 cities. The quiz competition is divided into four zones – North, South, East and West. The quiz is being organised in three stages – Inter-school level, Semi-Finals and National Finals, from April to December, 2010. Derek O’Brien, renowned quizmaster and founder ‘Know & Grow with Derek’, will host the National Finals.
Coca-Cola India has announced the national launch of Limca Book of Records Quiz 2010. The multi-city initiative is being launched in partnership with ‘Know & Grow with Derek’ and involves participation of young students from classes 8 to 12. As part of the initiative, a series of quiz competitions are being organised in 3,500 schools across 100 cities. The quiz competition is divided into four zones – North, South, East and West. The quiz is being organised in three stages – Inter-school level, Semi-Finals and National Finals, from April to December, 2010. Derek O’Brien, renowned quizmaster and founder ‘Know & Grow with Derek’, will host the National Finals.
Commenting on the same, O’Brien said, “Limca Book of Records Quiz is a great platform to impart knowledge, to promote learning and help young minds Know & Grow. In addition, such initiatives help in inspiring and motivating today’s youth. Limca Book of Records Quiz 2009 was immensely successful as students from over 3,000 schools battled it out to be the winners of the National Finals. Taking forward the same excitement, I am are delighted to be associated with Limca Book of Records Quiz 2010 and look forward to some great quizzing action this year.”
According to Ricardo Fort, Vice-President, Marketing, Coca-Cola India, “At Coca-Cola India, we believe that education is the basis for social change. As a company committed to sustainability and well being of communities, we have been contributing in our own small way to the cause of education. Limca Book of Records Quiz 2010 is an attempt to ignite the young minds and make them all a part of the quiz. We received an overwhelming response last year and are proud to take the initiative to the next level by organising it in 3,500 schools across 100 cities. I wish all the very best to the participating students.”
For the last 11 years, ‘Know & Grow with Derek’ has been making knowledge interesting and helping people and brands grow. This is done through various media – television, live game shows, and the more traditional way of providing content for books as well as columns for various publications.
