LINE and Groupon partner to bring real-time deals
With this association, LINE users can bag exclusive deals from Groupon, which include 'LINE only' deals, weekly deals and 'Manic Monday' deals, where users get a chance to take home freebies
LINE Corporation, owner and operator of the free call and messaging app LINE, and Groupon, a global pioneer in daily deals, have partnered to offer LINE users to bag exclusive deals from Groupon. These include ‘LINE only’ deals, weekly deals and ‘Manic Monday’ deals, where users get a chance to take home freebies.
"We have seen a fantastic uptake of LINE in the last few months and have recently hit a 16 million mark,” claimed Damandeep Singh Soni, Head of India Business Development, LINE. He added, “With strategic partnerships such as this one with Groupon, we are aiming to create an exciting market place for young consumers on the application. The idea is to build an unending ‘surprise’ element on the app.”
Ankur Warikoo, CEO, Groupon India added here, “We are excited to sign an exclusive partnership with one of the largest app operators – LINE Corporation. Our aim has always been to provide unique and irresistible experiences to our customers and we focus on exploring this even through relevant associations and unique partnerships. We are confident that Groupon users across the country will now enjoy exclusive deals on their smartphones through the LINE app.”
With this free service, LINE will now cater to the mobile Indian youth that are active online and are looking for deals on the go.
