Linterland Rural Initiatives, a dedicated division of Lowe Lintas designed to provide specialised marketing and communication services to rural India, recently announced a slew of changes in its senior management to meet growth challenges.
Sujit Nair has been promoted to President Linterland Rural Initiatives; Keshav Chandorkar has been promoted to National Operations Director; Sharad Varshney has been promoted to the role of National Planning Director and International Services; Amit Rangra has been promoted to Regional Director – North; and Bhavneet Bhalla has been promoted to Regional Director – South.
Sujit Nair has 17 eventful years behind him across mainline advertising (Trikaya and Rediffusion DY&R), direct marketing (Zest Connect), activation (Leo Activation) and now rural marketing. Nair’s stint with Linterland has seen it go from strength to strength with the acquisition of new business from major clients like the Tata’s, Idea Cellular, and Castrol, to name a few. He has also been instrumental in leveraging his associations with top brands like Axe, Close-Up, Tide, IOCL, Ministry of Defence, Surf, etc.
An old hand, Keshav Chandorkar has been with Linterland for the last nine years. He has extensive experience of working with major clients like Tata Steel, Hindalco, Tata Teleservices, Castrol and Idea Cellular at a pan-India level.
As head of Strategic Planning at Linterland, Sharad Varshney has been instrumental in providing sound strategic support coupled with innovative ideas for major clients like ICICI-USAID, Heinz, Pfizer and Castrol.
Amit Rangra has been with Linterland for the last nine years and has handled clients like NACO, BBC and UNICEF.
Bhavneet Bhalla handles clients like Britannia, TI Cycles and Bangalore Traffic Police.
Linterland is currently poised to change the lives of over 80 million Indians and more than a hundred companies. Some of the major clients handled by Linterland include Idea Cellular, Tata Steel (Wiron), Hindalco, Castrol India, Heinz, Pfizer, Nabard, Allergan India, Anchor Health, Berger Paints, Britannia, Carrier Aircon, DKT India, Godfrey Philips, Nokia, Piramal Enterprises, Radiohms, Reliance Re-Logistics and BBC.