Lux ropes in Abhi-Ash for new commercial
‘Lux’, the brand synonymous with beauty and film stars, has brought together Bollywood’s power couple Abhishek Bachchan and Aishwarya Rai Bachchan for the first time ever on television in the new ‘Lux’ commercial. The TVC broke recently across channels.
‘Lux’, the brand synonymous with beauty and film stars, has brought together Bollywood’s power couple Abhishek Bachchan and Aishwarya Rai Bachchan for the first time ever on television in the new ‘Lux’ commercial. The TVC broke recently across channels.
The new Lux ad has been directed by Stephen Mead from the London-based ad film production house Short Films. The Sufi inspired music score has been composed by Shankar Ehsaan Loy. The couple has been styled by leading fashion designer Aki Narula, while the make-up has been done by Mickey Contractor.
Sudhanshu Vats, VP - Home Care & Skin Cleansing, HUL, said, “Lux relaunch promises to give the consumers a never before luxurious bathing experience through a creamier lather, leaving their skin soft and smooth. We have made improvements to every element of the mix – product, packaging and fragrance. Significant investment has gone into the product, which contains fragranced beauty oils.”
