M&C Saatchi Communications wins Zicom Electronic Security Systems
Zicom Electronic Security Systems has appointed M&C Saatchi Communications, the Indian arm of the UK-based global advertising agency, as its strategic and creative communications partner. Zicom deals in state-of-the-art electronic security systems for small, medium and large establishments and government projects, offering impeccable service regardless of the nature of the industry.
Zicom Electronic Security Systems has appointed M&C Saatchi Communications, the Indian arm of the UK-based global advertising agency, as its strategic and creative communications partner. Zicom deals in state-of-the-art electronic security systems for small, medium and large establishments and government projects, offering impeccable service regardless of the nature of the industry.
Explaining the choice, Zicom MD Pramoud Rao, said, “I was impressed with M&C Saatchi’s passion for our business and the agency’s ability to provide business-building ideas. Zicom was looking for a partner that could add value to our recently upgraded retail thrust and provide a holistic communication solution to help meet our business objectives. I felt that M&C Saatchi has the same entrepreneurial spirit as Zicom and is willing to go the extra mile in co-creating success.”
On the account win, Rajiv Sabnis, Executive Director, M&C Saatchi, said, “We are excited to have the opportunity to work with a dynamically expanding company like Zicom and in a category that is waiting to explode. In a slowing world, it is a delight to find such vibrant and energetic partners.”
He further said, “It’s quite amazing what first generation entrepreneurs like Manohar Bidaye and Pramoud Rao have created at Zicom in a short span of 15 years. Their openness to an outside perspective and their willingness to embrace radical new ideas is refreshing.”
