Mars India signs up Arjun Rampal as the face of its new campaign
The actor is all set to don a ‘chocolate hero’ avatar in one of the biggest Mars Inc launch campaigns in India
Mars India has roped in Arjun Rampal for its new campaign, wherein the actor is all set to don a ‘chocolate hero’ avatar.
Speaking on the association, Raghav Rekhi, Marketing Director, Mars International India said, “We are thrilled to have Arjun on board. He is a perfect fit for our new brand campaign as he has terrific mass appeal and strikingly brings alive the attributes that we are looking for our new launch, being passionate, sophisticated, and playful. We are confident that this association will drive visibility for the brand and will put across the communication in a cut-through manner.”
Rampal added here, “I believe in partnering with brands that I use and appreciate. Mars Inc is a reputed international chocolate manufacturer that makes and sells my favourite chocolates. This is the first time that I have shot for a campaign in which I play a character that is ‘me’ - an actor! I am thrilled to be a part of one of the biggest Mars Inc launch campaigns in India and am looking forward to a great journey ahead.”
