METAL adds ZOOM to its kitty
METAL Communications, the Mumbai headquartered integrated brand and marketing communications company, has won the creative duties for Zoom in its latest new business acquisition.
METAL Communications, the Mumbai headquartered integrated brand and marketing communications company, has won the creative duties for Zoom in its latest new business acquisition.
ZOOM, the 100% Bollywood channel from the Times Television Network stable, is the market leader in pure Bollywood content with an offering that cuts across formats to present to its over 80 lakh viewers news, music, movies, original shows and star close ups.
Avinash Kaul, CEO, said," We are happy to appoint METAL as our creative agency; a team of energetic, driven and young creative professionals who share our passion for Bollywood and Bollywood centred programming to partner us in creative and impactful messaging for our brand zoOm."
Ambarish Ray, Vice President, adds - "We believe that passion and drive are our biggest assets on the balance sheet. The Zoom win assures us that our assets have not depreciated."
METAL will be responsible for all brand and branding deliveries for zoom that includes shows, special programming, tie ups and properties as well as have complete custody of the brand's public face in media.
