Minmini is social media partner for CSK

Minmini is a Tamil hyperlocal social media app

by e4m Staff
Published: Mar 20, 2024 12:41 PM | 2 min read

Minmini app has announced an official partnership with Chennai Super Kings as their “Official Social Media Partner” for the upcoming season.

Minmini is a Tamil hyperlocal social media app and was launched in January ‘24.

S. Shriram, Executive Vice President, Minmini said, “This is a momentous occasion for all of us at Minmini. With this brand engagement, we intend to reach scores of CSK fans across the world and within Tamil Nadu especially.”

“For each home match played by Chennai Super Kings at the MA Chidambaram Stadium, Chepauk – Chennai, we plan to have activations with exciting rewards. Interested users have to just put up a video on the Minmini app wishing the team and its players.

Winners of the contest would be announced in the Minmini App by 4pm a day before the match day and will be chosen by a jury from Team Minmini after going through the videos posted by fans.

Commenting on the association, Kasi Vishwanathan, CEO, Chennai Super Kings said, “We are excited to partner with Minmini, a home-grown start up that is catering to the needs of Tamils in the state and worldwide. We look forward to some exciting activations that will reach our fans across the hinterland of Tamil Nadu.”

Minmini will be a digital platform for Content Creators, Citizen Journalists & Verified Reporters alike, along with various Multi-Channel Networks, who have been carefully handpicked by the team.

“The young team at Minmini is quite excited with this partnership and I am quite sure, this team will endear scores of CSK fans in the state”, sums up Shriram.