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TATA IPL recorded 933 crore minutes of watch time and 13 crore viewers for the match

e4m Staff Apr 16, 2024 4:01 PM

Boldfit and CSK have launched an exclusive line of fitness accessories and fanwear

e4m Staff Apr 16, 2024 3:49 PM

Minmini is a Tamil hyperlocal social media app

e4m Staff Mar 20, 2024 12:41 PM

Making the campaign with fans will give the players more time to train and aim for their 6th title, said Gulf Oil

e4m Staff Mar 18, 2024 3:56 PM

During the two-week period, 21 matches will be played across 10 cities

e4m Staff Feb 22, 2024 7:03 PM

According to the network, the final between GT and CSK registered a peak concurrency of 64.1 million, the highest for IPL 2023

e4m Desk Jun 8, 2023 2:08 PM

According to JioCinema, this is the highest ever, with the previous record being 2.4 crore, registered during the CSK versus RCB match on April 17

e4m Desk May 24, 2023 10:04 AM

The brand has come on board as their Exclusive Global Merchandise Partner this year

e4m Desk May 8, 2023 1:45 PM

The platform says that the free streaming of the tournament has resulted in a record-breaking number of views till now – over 550 Cr

e4m Desk Apr 17, 2023 12:08 PM

In addition to this, the brand has launched a slew of initiatives that will allow brands to engage with its target audience in innovative ways

e4m Desk May 24, 2022 12:23 PM

The TVC is aimed at the South region accepting change and having trust in the new team

e4m Desk May 13, 2022 1:25 PM

According to some media experts the viewership decline is not alarming and the auction will still see a bidding war

Javed Farooqui Apr 29, 2022 9:02 AM

IPL is a valuable media property for the brand as it works in a low-involvement category, says Gulf Oil India MD & CEO Ravi Chawla

Mansi Sharma Apr 18, 2022 8:22 AM

The ‘Whistle Through Every Turn’ campaign, which has M S Dhoni as the protagonist, has three films

e4m Desk Apr 16, 2022 8:31 AM

Equitas is partnering with Chennai Super Kings for the 4th time

e4m Desk Apr 5, 2022 10:45 AM

Launches TVC to mark 5th year of association

e4m Desk Mar 31, 2022 5:20 PM

The bank is offering CSK fans a co-branded credit card

e4m Desk Mar 23, 2022 1:07 PM

Phase 1 of the league, which was played in India, garnered more social media mentions (42 million) than phase 2 (38 million) which was played in UAE

e4m Desk Oct 26, 2021 5:38 PM

It also became the most-watched match of season 14

e4m Desk May 17, 2021 8:42 AM

CSK team will sport the Equitas SFB logo on the back of the helmet and the cap as part of the team jersey

e4m Desk Mar 25, 2021 3:46 PM

The 14th edition of VIVO IPL 2021 will be broadcast LIVE on Star Sports Network & Disney+ Hotstar VIP, starting from 9th April

e4m Desk Mar 15, 2021 12:39 PM

Sudhakaran shared that Sonata managed to fetch a spontaneous recall of 3% and aided recall of 21% by its association with IPL 2019

Misbaah Mansuri Oct 6, 2020 9:03 AM

The multi-film campaign by DDB Mudra portrays the true fans of CSK who support and express their love for the team throughout the year

e4m Desk Sep 22, 2020 12:54 PM

To commemorate the occasion, Gulf has unveiled a 10th anniversary jersey

e4m Desk Sep 21, 2020 1:01 PM

The 'Divided by taste, united by Levista' campaign focuses on uniting family & friends over a cup of coffee to cheer for CSK

e4m Desk Sep 19, 2020 8:40 AM

Myntra’s logo will be carried across all CSK team branding and communications

e4m Desk Sep 17, 2020 4:56 PM

In a conversation with exchange4media, Thakar, the CEO of Star Sports, says he is confident that Dream11 IPL 2020 will be the property’s biggest season in terms of both viewership and revenue

Simran Sabherwal & Dipali Banka Sep 15, 2020 8:17 AM

According to industry experts, franchises will make Rs 10-15 crore minus the central pool revenue

Ruhail Amin Sep 9, 2020 9:05 AM

Naina Parekh, Founder & Director of EUME said that the brand was delighted to be playing a part in keeping the teams safe during the pandemic

e4m Desk Sep 8, 2020 11:23 AM

Through this association, the brand will launch a special season/ limited edition package in its instant coffee range

e4m Desk Sep 2, 2020 3:06 PM

BCCI has assured that there will be 'no immediate threat' to IPL, which is scheduled to start on September 19

e4m Desk Aug 29, 2020 1:19 PM