Movado has signed on Harbhajan Singh as new brand ambassador
<p align=justify>Movado has announced cricketer Harbhajan Singh as the newest Movado brand ambassador. The contract is annual, and will be renewed every year. It’s joining its elite league of ambassadors - world-renowned artists and athletes like tennis player Pete Sampras, jazz master Wynton Marsalis, actors Amanda Seyfried and Kerry Washington and dancer Mikhail Baryshnikov. In India, Twinkle Khanna has been brand ambassador for eight years.
Movado has announced cricketer Harbhajan Singh as the newest Movado brand ambassador. The contract is annual, and will be renewed every year. It’s joining its elite league of ambassadors - world-renowned artists and athletes like tennis player Pete Sampras, jazz master Wynton Marsalis, actors Amanda Seyfried and Kerry Washington and dancer Mikhail Baryshnikov. In India, Twinkle Khanna has been brand ambassador for eight years.
Arun Malhotra, CEO, Sunglass Palace, said, “Movado is a great brand and Bhajji (Harbhajan Singh) is a great friend. Both share a strong belief in perfection, and the art of design and precision and are stalwarts in their craft. The synergy is perfect. I am sure we'll have a long healthy association and further strengthen the seriousness of the brand in this country.”
Hemant Khurana, Head-Sales and Marketing, Movado India, said, “We are spending around Rs 1.8 crore on advertising this year. We are doing print ads in newspapers, magazines and OOH campaigns. We are doing partnership with retailers in radio. We will be doing 3 events in 3 cities in Mumbai, Hyderabad and Bangalore. We will be taking brand ambassador to dealers to show the outlets and then invite customers, retailers and dealers for a party with Harbhajan Singh.”
