In yet another move towards upping their digital presence, MTV, India’s largest multimedia platform, brought Live feeds from the ‘Tuborg presents Sunburn Goa 2010’, Asia’s premiere electronic dance music festival, right to one’s doorstep.
Audiences logged on to mtvindia.com/sunburnfestival or connect to wap.mtvindia.com/sunburnfestival on mobiles on December 27, 28, and 29 from 3.30 pm to watch the Live streaming of the festival from Candolim Beach, Goa.
With this digital innovation, MTV provided a digital avenue to fans to keep pace with the Sunburn experience like celebrity interviews, after party sneak peeks, celebrity shots and participate in the ‘Get Sunburnt Contest’ in the comfort of their homes or on the go.