Mudra North & East appoints Neville Shah as Creative Director
Neville Shah has joined Mudra North & East as Creative Director. Shah comes on board to work on Mudra North & East’s portfolio of clients, which include Dabur, HBO, Philips, Wrigley and UNICEF.
Neville Shah has joined Mudra North & East as Creative Director. Shah comes on board to work on Mudra North & East’s portfolio of clients, which include Dabur, HBO, Philips, Wrigley and UNICEF.
Commenting on Shah’s appointment, Ajay Naqvi, EVP & Head, Mudra North & East, said, “Neville will add to our creative teeth in providing fresh solutions to clients in Delhi and Kolkata. His simplistic approach towards bringing out the best on a brief is what makes him a good fit in further strengthening our creative prowess. His strong experience across brands and categories, coupled with a fantastic attitude towards people will only help catapult Mudra North & East to greater heights.”
On joining Mudra, Shah said, “When you join Mudra, you join a culture. And I hope to do my best in enriching this culture. It’s a great challenge to take on and I hope to offer a new perspective and create simple and refreshing communication for the agency.”
Shah moves from TBWA\Mumbai, where he had spent four years working on brands such as SET Max, BPL Mobile, Standard Chartered Bank, and Bajaj Allianz Life Insurance, among several others.
He brings with him a diverse portfolio of skills and experience ranging from theatre to scriptwriting and acting to, of course, advertising. Shah is a graduate from the Symbiosis Institute of Mass Communications and has also recently been part of the copywriting programme at The Creative Circus in Atlanta.
