NDTV Convergence launches social video platform Tubaah.com
NDTV Convergence has entered the social video space with its latest offering, Tubaah.com. It currently houses more than 50,000 videos from NDTV portfolio and aims to be a complete destination for video content across channels and media groups. The attempt is to create a unique social eco-system for users to experience and manage their own tube, discuss, rate and build a collection of their favourite NDTV shows. Other than that, users can create personalised pages, follow groups and even post on social media.
NDTV Convergence has entered the social video space with its latest offering, Tubaah.com. It currently houses more than 50,000 videos from NDTV portfolio and aims to be a complete destination for video content across channels and media groups. The attempt is to create a unique social eco-system for users to experience and manage their own tube, discuss, rate and build a collection of their favourite NDTV shows. Other than that, users can create personalised pages, follow groups and even post on social media.
Sanjay Trehan, CEO, NDTV Convergence, said, “With the launch of Tubaah we have not only taken one of the biggest steps in providing our users NDTV complete video repository, but are also providing a platform for aggregation of content from other partners. We hope that this brings a paradigm shift in the way video content is being consumed in India. We would be extremely excited to see a stream of individual curators around their preferred content.”
Tubaah is being hosted and served in a virtual environment following the principle of ‘cloud computing’. It is indeed one step ahead for Convergence in terms of technological advancement at their back end. The portal is co-developed and maintained by Tekriti.
