NDTV expands its presence in US; launches NDTV Good Times & NDTV Profit
Despite slowdown being harsh on NDTV the channel is making the South Asian business and lifestyle trends available to the US audience. NDTV Limited has launched NDTV Profit and NDTV Good Times on DIRECTV Inc., satellite TV service in US.
Announcing the launch of NDTV in the US, Rahul Sood, Head - Affiliate Sales & Distribution, NDTV Group, said, “The US has been keenly following the trends emerging in South Asia, right from politics to business to lifestyle. With NDTV 24x7 already available on DIRECTV, we're glad to extend our relationship by offering the US audiences a complete insight into all that India has to offer.”
Sood further added, “I am very confident that DIRECTV’s viewers will enjoy and appreciate the additional channels from the NDTV stable and this will give a further fillip to Brand India.”
John de Armas, Vice President, WorldDirect, Inc, said, “The launch of NDTV Good Times and NDTV Profit on DIRECTV’s International programming platform allows us to deeply engage the South Asian audience in the US while strengthening our commitment to provide the highest-quality programming.”
“Our exclusive content gives the US Indian community a memorable television experience that is available only on DIRECTV. The channels are most sought after Indian channels in the United States and are only available on DIRECTV's international programming platform,” Armas added.
