New ACD at Digital Law & Kenneth
Digital Law & Kenneth has roped in Chagas Ferdinando as ACD; he believes in creating a seamless user experience no matter how one engaged with one’s target audience
Chagas Ferdinando has joined Digital Law & Kenneth as ACD. With over seven years’ experience in Digital Media, Ferdinando has been a part of and led teams across varied market segments like consumer products, automotive, entertainment, realty, fashion, etc. He has also worked on a multitude of online properties, from websites to campaigns.
Confirming this appointment, Anil Nair, CEO and Managing Partner, Law & Kenneth, told exchange4media, “Chagas knows how to temper creativity with the latest technology. He brings in immense digital experience and the ability to create endearing engagement campaigns that most brands require today.”
Ferdinando believes that it is never just about design online, but it’s about creating a seamless user experience no matter how one engaged with one’s target audience, be it through social media/ website/ blog/ mobile app, etc. “The ease of use of your digital property and benefits you provide over your competition will ultimately determine your survival or extinction online,” he said.
“As more people embrace digital culture in India, the scope for brands to connect and stay relevant to their target audience using this medium has opened up an ocean of possibilities for digital advertising in India,” Ferdinando added.
In his career span, he has worked with a start-up called Webmoney India Pvt Ltd in 2000 before joining Mediaturf Worldwide for a short while in 2002, and then moved on to BC Web Wise in 2003, where he continued till 2011.
