Authors
Mother Diary uses a mix of TV, social media & BTL activities for its new campaign as it moves from the health peg to touch an emotional chord
Shree Lahiri Oct 30, 2012 8:20 PM
While the brand is looking to reposition itself as a fragrance expert, industry experts feel the TVC doesn’t have a long shelf life
Shree Lahiri Oct 20, 2012 9:00 PM
Indiatimes Shopping, Crazeal & beStylish are banking on a mix of deals, product line-up & innovation to boost sales in the festive season
Shree Lahiri Oct 18, 2012 8:35 PM
The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong
Shree Lahiri Oct 16, 2012 8:16 PM
The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong
Shree Lahiri Oct 16, 2012 8:16 PM
While Videocon has a marketing budget of Rs 100 crore for the festive season, Kelvinator is eyeing a 35-40 per cent CAGR over last year
Shree Lahiri Oct 15, 2012 8:52 PM
PHD Chambers of Commerce’s Sandeep Marwah traces the growth of media and how it has emerged as an effective platform for advertisers over the years
Shree Lahiri Oct 6, 2012 11:05 PM
Harneet Singh Rajpal, VP – Marketing, Domino’s Pizza India talks about the company's new positioning to create ‘consumer delight’
Shree Lahiri Oct 3, 2012 1:44 AM
Cricketer Yuvraj Singh’s remarkable comeback on and off the field adds credence to Birla Sun Life Insurance’s latest ad
Shree Lahiri Sep 18, 2012 8:30 PM
The Airtel Head of Emerging Business talks about the tremendous opportunity in the m-advertising space & the need for brands to exploit the same
Shree Lahiri Sep 18, 2012 8:27 PM
The BMW 3 Series campaign integrates TV, print, digital & OOH advertising with mall activations, road shows and dealership events
Shree Lahiri Sep 13, 2012 10:57 PM
The brand had called for a pitch in mid August; it saw participation from six agencies
Shree Lahiri Sep 13, 2012 12:45 AM
Conceptualised by Bates Kolkata, the ‘Sab sahe mast rahe’ campaign uses a mix of TV, OOH, digital & radio to convey the message of stability & strength
Shree Lahiri Sep 12, 2012 10:07 PM
Retail push, youth TG focus, and looking at the tier II & tier III mkts are cornerstones of the rebranding strategy
Shree Lahiri Sep 10, 2012 8:47 PM
Creating efficient models to increase reach, driving loyalty & building trust are challenges that need to addressed immediately, say experts
Shree Lahiri Sep 6, 2012 9:03 PM
The agency has bagged the creative mandate for Wockhardt, post a multi-agency pitch
Shree Lahiri Sep 5, 2012 10:56 PM
The agency has bagged the creative mandate for Wockhardt, post a multi-agency pitch
Shree Lahiri Sep 5, 2012 8:08 PM
Market spend of Rs 1 cr has been earmarked for Teacher’s Touch, an on-going initiative created by Out of the Box for Presidium & Mother’s Pride
Shree Lahiri Sep 5, 2012 8:05 PM
Sudhir Chaudhary of Zee News, Manish Jha of Maurya TV & Chetan Sharma on the national vs. regional channels debate
Shree Lahiri Sep 3, 2012 9:20 PM
The best thing about Indian journalism is the willingness to ask challenging questions to public figures, says Alan Quartly of BBC News
Shree Lahiri Sep 3, 2012 7:40 PM
While e-commerce business is growing, there isn’t much brand imagery, feel industry experts
Shree Lahiri Aug 31, 2012 7:28 PM
Today brands are latching on to films for greater visibility, experts point out some pitfalls to avoid while devising branding plans
Shree Lahiri Aug 30, 2012 8:29 PM
The multi-media campaign created by Triton adopts a contrarian stance & presents the debate show’s host Tim Sebastian as a ‘rabble rouser’
Shree Lahiri Aug 29, 2012 6:19 PM
Ashish Bagga, CEO, India Today Group talks about the strategic thinking behind Headlines Today’s growth graph
Shree Lahiri Aug 27, 2012 8:11 PM
Over 400 entries have been received for the exchange4media News Broadcasting Awards (ENBA) 2012. The final round of judging took place on August 24
Shree Lahiri Aug 25, 2012 9:24 PM
The digital medium is a great storytelling platform for a beauty brand, says Manashi Guha of L'Oréal Paris
Shree Lahiri Aug 23, 2012 8:32 PM
BrunchQ, the quarterly brand extension of HT’s lifestyle supplement Brunch, has sharpened its focus to help readers in their ‘Quest for Good Life’
Shree Lahiri Aug 22, 2012 10:37 PM
National days such as Republic Day & I-Day have turned out to be bonanza time for consumers. But what is the brand rub-off here?
Shree Lahiri Aug 14, 2012 8:02 PM
IIM Bangalore’s Prof Rishikesha T Krishnan highlights the challenges that print media faces and how it can integrate Internet into its business strategy
Shree Lahiri Aug 10, 2012 7:21 PM
Pakistan has a thriving media environment and is witnessing a parallel FMCG economy with MNCs like Nestle, Unilever, etc., says Javed Jabbar
Shree Lahiri Aug 9, 2012 11:55 PM
Matiur Rahman of Prothom Alo, Bangladesh, throws light on the various factors that are holding back the media industry in his country
Shree Lahiri Aug 9, 2012 12:33 AM
The magazine, Airport India, will be launched by Airports Authority of India in September; it will be published by Trendsetter Marketing
Shree Lahiri Aug 6, 2012 8:40 PM
‘Daddy Diaries’, an initiative by Lodha’s New Cuffe Parade, reaches out to young fathers to spend quality time with their children
Shree Lahiri Aug 6, 2012 8:27 PM
The app adds a new dimension to experiential marketing campaigns and enables adding digital content to printed media
Shree Lahiri Aug 6, 2012 8:26 PM
Created by Draftfcb Ulka, the new ad for Servo shows how everything the lubricant brand from IndianOil touches comes to life
Shree Lahiri Aug 2, 2012 8:38 PM
Discovery Networks’ Rahul Johri speaks about the challenge of entering the kids’ genre as well as Discovery Kids’ strong content strategy
Shree Lahiri Aug 1, 2012 9:12 PM
Exset believes its Digital Monetisation System can change the way cable operators view digitisation
Shree Lahiri Jul 31, 2012 8:49 PM
Painting into the future and meeting expectations are mantras for success for experiential industry, says Vahid Mehrinfar of Vahid Associates
Shree Lahiri Jul 30, 2012 8:21 PM
Marketers have to work harder to get the message across, stresses Danielle Barclay of TRO Australia, who sees great opportunities in experiential
Shree Lahiri Jul 30, 2012 8:00 PM
Cross media ownership should be pro-consumer and pro-investor, says Pulak Bagchi, Vice President, Legal and Regulatory, STAR India
Shree Lahiri Jul 30, 2012 6:59 PM
Plurality of news has to be maintained, says Shantanu Bhanja, CMO, HT Media, while self-regulation can ensure that people are not misled
Shree Lahiri Jul 28, 2012 9:51 PM
The Ramp has roped in Lawman Pg 3 as the title sponsor, while Deccan Chronicle, Atelier and Barista are the other sponsors on board
Shree Lahiri Jul 26, 2012 9:16 PM
When it comes to the Olympic Games, it’s no longer about brands showing ads on TV or displaying one’s logo in the ad; it’s about ‘engaging’ the consumer
Shree Lahiri Jul 25, 2012 8:33 PM
The Chief Editor of The Daily Milap shares that Urdu papers have perfected the art of personalised approach, yet they do not attract marketers
Shree Lahiri Jul 23, 2012 6:48 PM
The COO Publishing of Lokmat shares his experience of establishing Lokmat and creating ‘New Maharashtra’, at INK 2012
Shree Lahiri Jul 23, 2012 6:43 PM
BCCL sees a huge growth market in small towns as the advertising pie moves downwards to the next tier, says Executive President Rahul Kansal
Shree Lahiri Jul 23, 2012 12:19 AM
It was a challenge to take Kerala to the rest of India, says the Chief General Manager, Marketing Advertising Sales of Malayala Manorama
Shree Lahiri Jul 23, 2012 12:17 AM
Rahul Kansal, Executive President, BCCL and Sarmad Ali, MD, Jang Group discuss the state of newspapers on both sides of the border & the striking similarities
Shree Lahiri Jul 21, 2012 10:05 PM
With the conversation moving from quantity to quality, magazines have been able to stand their ground, says Chitralekha Group’s President
Shree Lahiri Jul 20, 2012 7:51 PM
The Chairman of Pathfinder highlights how magazines have effectively helped launch and sustain brands
Shree Lahiri Jul 20, 2012 7:39 PM
Ambika Srivastava, Chairperson, ZenithOptimedia, highlights the various ways magazines have proved to be a powerful tough point for brands
Shree Lahiri Jul 20, 2012 7:12 PM
Magazines are not on the radar of investment decisions-makers. There’s a need to be present on new touch-points, say industry experts
Shree Lahiri Jul 19, 2012 10:05 PM
The TVC ‘Dosti ka No. 1 spirit’ has been created by DDB Mudra, Bangalore as part of its UB mandate
Shree Lahiri Jul 17, 2012 8:19 PM
Stepping up its activities to build a greener economy, Woodland has tied up with LinkedIn and eBay to get more people involved
Shree Lahiri Jul 11, 2012 8:07 PM
From winning Cannes Lion & Creative Abby to delivering one of the most talked about campaigns in IPL-5, what made ‘Shubh Aarambh’ a sweet deal for Cadbury
Shree Lahiri Jul 10, 2012 8:15 PM
With TV becoming a ‘tamasha’ in its quest for TRPs and to get eyeballs, industry experts wonder whether it is time to rewrite media laws
Shree Lahiri Jul 7, 2012 8:33 PM
Top bloggers from 20 nations will write posts and produce a daily show throughout the London Olympic Games using Samsung products
Shree Lahiri Jul 6, 2012 8:30 PM
Canon has witnessed growth of 60 per cent in emerging markets, while top cities have grown 15 per cent, says Alok Bharadwaj, Sr VP, Marketing, Canon India
Shree Lahiri Jul 2, 2012 7:00 PM
The task ahead for Bihar is to awaken its people’s potential & re-branding ‘Bihari’ to enterprise and determination, says Dheeraj Sinha
Shree Lahiri Jun 30, 2012 8:29 PM
A closer look at why Indian creative professionals need to increasingly employ humour as an ad tool
Shree Lahiri Jun 29, 2012 8:45 PM
Resilient in the face of challenges, emerging markets of India today have become a force marketers cannot afford to ignore
Shree Lahiri Jun 29, 2012 7:00 PM
J&J’s brand Clean & Clear is inviting artists to come up with whacky videos depicting a girl waking up her best friend in a unique manner
Shree Lahiri Jun 28, 2012 8:54 PM
Bihar is shedding its backward tag and increasingly getting the thumbs up from marketers, who feel they can no longer ignore the potential the state offers
Shree Lahiri Jun 28, 2012 7:55 PM
Industry experts are eager to chart a success path for Bihar and want people at the bottom of the pyramid to participate in that success
Shree Lahiri Jun 28, 2012 7:09 PM
Radio broadcasters talk to exchange4media about the numerous bottlenecks in the way of a successful Radio Phase III migration
Shree Lahiri Jun 27, 2012 2:58 AM
The winning Genpact-Reckitt Benckiser team talks about their victory and how they plan to prepare for the next round
Shree Lahiri Jun 25, 2012 8:57 PM
Ritesh Malik, MD, Creative Thinks Media says that while the radio ad business is pegged at about Rs 1,100 cr -1,200 cr, slowdown is impacting ad revenues
Shree Lahiri Jun 25, 2012 8:55 PM
Real India Conclave is an attempt by Jagran and exchange4media to focus on emerging markets, where ‘real’ India is experiencing growth
Shree Lahiri Jun 25, 2012 8:07 PM
Misra, Rediffusion’s Ex Prez, has joined hands with New York-based Chetan Mangat to launch, what they claim to be, India’s first design and communication crowdsourcing platform
Shree Lahiri Jun 21, 2012 9:37 PM
The agency has won Payworld’s creative mandate; marketing budget is pegged at Rs 14 cr, most of which will be spent on digital & BTL activities
Shree Lahiri Jun 7, 2012 8:28 PM
The agency has won Payworld’s creative mandate; marketing budget is pegged at Rs 14 cr, most of which will be spent on digital & BTL activities
Shree Lahiri Jun 7, 2012 8:28 PM
Senior-level appointments at Infinity Advertising; Kunjan Verma joins as Creative Director (Copy) and Avijit Sen as Creative Vice President (Art)
Shree Lahiri Jun 6, 2012 8:57 PM
Senior-level appointments at Infinity Advertising; Kunjan Verma joins as Creative Director (Copy) and Avijit Sen as Creative Vice President (Art)
Shree Lahiri Jun 6, 2012 8:57 PM
Established and new travel companies have undertaken aggressive marketing routes to ensure business sustenance and growth
Shree Lahiri Jun 5, 2012 8:08 PM
Pradeep Guha, the newly-elected Chairman of AFAA, shares the action plan for Asia as well as the issues that the advertising body will focus on
Shree Lahiri Jun 2, 2012 7:53 PM
The TVC, created by Contract Advertising, shows how trees are cut to generate newsprint for newspapers; it encourages readers to read news online
Shree Lahiri May 30, 2012 2:24 AM
Exchange4media explores the mileage brand Nokia gets out of associating with the winning IPL team – Kolkata Knight Riders
Shree Lahiri May 29, 2012 8:57 PM
Kurkure and Talenthouse launch ‘Design &Win’ contest, wherein consumers get a chance to design Kurkure’s Diwali gift boxes
Shree Lahiri May 28, 2012 7:49 PM
exchange4media’s Shree Lahiri takes up two recent headlines that will have far-reaching impact in the hype-driven and media-led times that we live in
Shree Lahiri May 26, 2012 7:26 PM
Sony has earmarked Rs 50 cr for its Cyber-shot H Series campaign. However, its TVC falls short of rising above the ordinary
Shree Lahiri May 24, 2012 2:39 AM
The agency will redesign the logo and work on a fresh brand positioning for Slotco
Shree Lahiri May 23, 2012 9:24 PM
Regional channels are more profitable and the economy of scale is helpful for a group entity to be viable in the long run, says Kartikeya Sharma
Shree Lahiri May 23, 2012 9:16 PM
Digital Law & Kenneth has roped in Chagas Ferdinando as ACD; he believes in creating a seamless user experience no matter how one engaged with one’s target audience
Shree Lahiri May 23, 2012 6:54 PM
The agency will redesign the logo and work on a fresh brand positioning for Slotco
Shree Lahiri May 23, 2012 2:31 AM
Conceptualised & executed by Hakuhodo Percept, the new TVC is based on the new projector series wherein one can share what has been captured instantly
Shree Lahiri May 21, 2012 7:34 PM
With BMW and Lufthansa accounts in its kitty, German agency Liquid Campaign is now gearing up for a robust presence in the Indian market
Shree Lahiri May 18, 2012 7:07 PM
“Such an initiative brings sharper focus and puts more energy behind editorial ideas & concepts,” said Shekhar Gupta, Editor-in-Chief, The Indian Express
Shree Lahiri May 17, 2012 9:46 PM
“Such an initiative brings sharper focus and puts more energy behind editorial ideas & concepts,” said Shekhar Gupta, Editor-in-Chief, The Indian Express
Shree Lahiri May 17, 2012 9:46 PM
The company’s AR initiative brings to life the ‘devil and insurance agent’ – the latest TVC characters. It pushes people to protect themselves by fighting the devil
Shree Lahiri May 15, 2012 8:48 PM
On Mother’s Day, HUL and NBT joined forces to roll out a ‘talking ad’ for hair-care brand Clinic Plus
Shree Lahiri May 14, 2012 8:30 PM
Sera Bangali on Star Anando honoured eminent personalities, who have made the state of Bengal proud, in a star-studded ceremony on May 11
Shree Lahiri May 12, 2012 8:29 PM
In keeping with its brand promise of ‘Go Further’, Ford India’s marketing drive is being carried out in all its showrooms across 123 cities on Sunday, May 13
Shree Lahiri May 12, 2012 8:17 PM
In a landmark move, MIB has announced new policy guidelines for empanelment of private cable and satellite TV channels for government ads released by DAVP
Shree Lahiri May 12, 2012 8:01 PM
Tata Salt celebrates the spirit of motherhood in its new ‘Desh Ka Namak’ TVC that will break nationally on Mother’s Day, May 13
Shree Lahiri May 11, 2012 8:39 PM
JCDecaux celebrated five years of its presence in India on May 4; the company got together with clients & industry officials to raise a toast
Shree Lahiri May 7, 2012 7:31 PM
Industry experts feel that the film sets out to be motivational but the integration of the brand message with the TVC is missing
Shree Lahiri May 3, 2012 8:33 PM
The Nivea Fresh Active TVC starts interestingly and demonstrates potential but falls flat as it progresses, say industry experts
Shree Lahiri May 2, 2012 11:06 PM
Internet Moguls to handle the online marketing activities of OTOAI. It will also promote and maintain the association’s website
Shree Lahiri May 1, 2012 9:00 PM
The newsroom has gone through a metamorphosis. With current media’s incessant need for speed, where does substance & accuracy stand in the priority?
Shree Lahiri Apr 30, 2012 10:14 AM
Shree Lahiri recaptures the GoaFest experience and gives a peek into the behind the scenes hard work that goes on to bring the news of the day’s happenings
Shree Lahiri Apr 28, 2012 9:25 AM
The company will use Facebook, Twitter and YouTube to design and build a digital platform for Rajasthan Royal fans across the world
Shree Lahiri Apr 25, 2012 3:40 PM
9X Group launches an international music channel, 9XO. It is the sixth music channel from the group
Shree Lahiri Apr 25, 2012 2:51 PM
Today there are four critical dots – sound, picture, words & video; three new dots i.e. participation, mobility and being connected, need to be added
Shree Lahiri Apr 23, 2012 10:18 AM
Today there are four critical dots – sound, picture, words & video; three new dots i.e. participation, mobility and being connected, need to be added
Shree Lahiri Apr 23, 2012 10:18 AM
Jayant Murty, Director, Strategy, Media & Integrated Marketing, Asia Pacific, Intel Corp says that generosity, experience, status, utility, transparency and eco-sensitivity are the trends to consider in 360-degree thinking
Shree Lahiri Apr 20, 2012 10:15 AM
Jayant Murty, Director, Strategy, Media & Integrated Marketing, Asia Pacific, Intel Corp says that generosity, experience, status, utility, transparency and eco-sensitivity are the trends to consider in 360-degree thinking
Shree Lahiri Apr 20, 2012 10:15 AM
Brands have to engage in conversations with the consumer wherever they are to get their attention, says Jean-Yves Naouri, COO, Publicis Groupe
Shree Lahiri Apr 20, 2012 10:13 AM
Advocating radical ideas, Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola speaks on ‘creative radicals’
Shree Lahiri Apr 20, 2012 10:11 AM
Advocating radical ideas, Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola speaks on ‘creative radicals’
Shree Lahiri Apr 20, 2012 10:11 AM
To commemorate its 25th anniversary, Santoor showcases new identity; this rebranding initiative is targeted at today’s Indian women
Shree Lahiri Apr 19, 2012 9:09 AM
Santosh Koshy joins Suvarna News 24X7 as AVP-Ad Sales. His last stint was with Neo Sports
Shree Lahiri Apr 19, 2012 8:28 AM
The strategy was to bring out just how arbitrarily and unfairly other telecom providers treat customers, shared KS Chakravarthy, NCD, Draft FCB Ulka
Shree Lahiri Apr 12, 2012 2:03 PM
After HP India’s Facebook page crossed the 100,000 fans milestone, it initiated a social co-creation project that resulted in a Facebook community song
Shree Lahiri Apr 11, 2012 4:08 PM
DS Group has got Dentsu on board to handle creative & digital initiatives for new confectionary brand, Chingles; Rs 25 cr has been put aside for ALT and BTL activities
Shree Lahiri Apr 10, 2012 9:10 AM
Ali Velshi, CNN’s chief business correspondent spoke to exchange4media about the Indian media industry, reporting styles and a host of other topics
Shree Lahiri Apr 6, 2012 8:58 AM
Ad2c has started its India operations; the announcement coincides with the company’s acquisition of MobiMasta, a mobile marketing agency
Shree Lahiri Apr 2, 2012 10:17 AM
Taking the brand proposition ahead, Kurkure’s new ad campaign banks on the idea that ‘unconventional is exciting in the bold new world’
Shree Lahiri Apr 2, 2012 10:01 AM
Ad2c has started its India operations; the announcement coincides with the company’s acquisition of MobiMasta, a mobile marketing agency
Shree Lahiri Apr 2, 2012 6:21 AM
Harping on the reality of parents aspiring to send kids to English-medium schools, this trend will continue with the next generation too, states veteran journalist Rahul Dev
Shree Lahiri Apr 2, 2012 6:08 AM
Delhi to soon get a new English broadsheet. Durbar Ganguly, Former Head of The Pioneer Group is the promoter; it will be launched in last week of April
Shree Lahiri Mar 27, 2012 8:48 AM
Brands are ideas that exist in minds. The role of advertising is to plant that idea, which then needs to be converted into sales, say experts
Shree Lahiri Mar 6, 2012 7:38 AM
GoaFest 2012 will focus on ‘Ideas for impacting the full circle’. The Abbys this year will have provision for Grand Prix in all the nine verticals
Shree Lahiri Mar 5, 2012 9:46 AM
When it comes to marketing political parties, it’s a complex issue, feel experts, since it involves, people and ideologies, and those can’t be compromised
Shree Lahiri Mar 5, 2012 7:14 AM
Marketing a brand is all about solving a problem as interestingly as possible after carefully understanding the needs of the customer, says Balki
Shree Lahiri Mar 5, 2012 7:08 AM
Brands are going that extra mile to engage consumers; marketers are developing strategies – encouraging people to participate in brand evolution
Shree Lahiri Mar 1, 2012 3:45 PM
With a new look and feel, the website is aimed at fulfilling all the aspirations of Hindi readers online
Shree Lahiri Feb 29, 2012 9:41 AM
With a new look and feel, the website is aimed at fulfilling all the aspirations of Hindi readers online
Shree Lahiri Feb 29, 2012 9:41 AM
The Cadbury Mishti Shera Srishti initiative of ABP Group & Cadbury India blended regional flavours with a universal concept for greater brand connect
Shree Lahiri Feb 15, 2012 8:50 AM
Sakal Media Group has undergone top-level reshuffling, with Jaisurya Das appointed as COO, while Shailesh Amonkar is the new CMO
Shree Lahiri Feb 8, 2012 7:22 AM
Sakal Media Group has undergone top-level reshuffling, with Jaisurya Das appointed as COO, while Shailesh Amonkar is the new CMO
Shree Lahiri Feb 8, 2012 7:22 AM
For the first time, an international series is premiering in India four days ahead of its launch in the US. A massive promo blitz gets underway from Feb 7
Shree Lahiri Feb 6, 2012 9:24 AM
In the wake of a multi-agency pitch, Al Jazeera has assigned its media mandate to Motivator, while Ogilvy has bagged the creative duties
Shree Lahiri Jan 31, 2012 7:17 AM
India News is expanding its channel bouquet. Next in line are news channel launches in Madhya Pradesh and Chhattisgarh in March 2012
Shree Lahiri Jan 20, 2012 9:40 AM
CyberMedia has reorganised its ICT and SMG group under four units. These four units and shared services will be headed by Hoshie Ghaswalla
Shree Lahiri Jan 18, 2012 7:28 AM
The Pioneer’s J Gopikrishnan and CNBC-TV18’s Udayan Mukherjee were adjudged Journalist of the Year at the 5th Ramnath Goenka Awards
Shree Lahiri Jan 17, 2012 11:09 AM
Flash mobs are emerging as an alternate marketing tool for creating a buzz around brands and building consumer connect
Shree Lahiri Jan 17, 2012 8:36 AM
Maybelline has embarked on a unique digital campaign for its new product, the BB Cream. Over 5 million people have become part of this viral campaign
Shree Lahiri Jan 16, 2012 9:13 AM
Kaustuv Chatterji has been roped in as Head of Marketing at IMCL, the digital arm of Dainik Bhaskar
Shree Lahiri Jan 16, 2012 7:41 AM
Justice Markandey Katju has come out strongly against Urdu language being ignored in modern India in his book ‘Justice with Urdu’
Shree Lahiri Jan 16, 2012 7:40 AM
Media Transasia has brought on board Monica Kubba as National Sales Head for men’s magazine – Maxim
Shree Lahiri Jan 11, 2012 7:30 AM
Vineet Singh Hukmani, MD, Radio One, speaks exclusively to e4m on the station’s plans to tap the up-market listener base with revamped content
Shree Lahiri Jan 10, 2012 10:00 AM
Sandeep Bamzai replaces Bharat Bhushan, who had quit as Editor of Mail Today in December 2011
Shree Lahiri Jan 6, 2012 7:21 AM
“It’s a tabloid for the global Indian,” says Sanjiv Agarwal, publisher and editor.
Shree Lahiri Jan 4, 2012 8:08 AM
Apps are gaining popularity among brands to build greater connect with the youth. IndiaONE has become the No. 1 paid app in the entertainment category.
Shree Lahiri Dec 29, 2011 10:11 AM
Flash mobs are igniting the imagination of corporate India, taking the activity from on ground to digital and are finding viral synergies.
Shree Lahiri Dec 29, 2011 10:01 AM
With 50 new vehicles lined up for launch during Auto Expo 2012, car makers are looking to further strengthen their foothold in the Indian market.
Shree Lahiri Dec 22, 2011 7:40 AM
Rahul Thappa, hitherto the COO, has resigned from the company. The Editor of Mail Today, Bharat Bhushan, too, has put in his papers.
Shree Lahiri Dec 20, 2011 7:17 AM
Sneha Rajani, Senior EVP and Business Head, Sony Entertainment Television, speaks to exchange4media about the ‘KBC’ experience this season.
Shree Lahiri Dec 19, 2011 10:11 AM
As the Capital turns 100, Hindustan Times has embarked on a series of initiatives to celebrate New Delhi’s centenary.
Shree Lahiri Dec 16, 2011 7:34 AM
