Nick India, Zapak Games in merchandising deal for ‘Roary, the Racing Car’
Nick India has tied up with Zapak Games to announce the launch of ‘Roary, the Racing Car, one of the most popular shows on Nick internationally as well as in India. The channel has launched a range of 23 variants, including eight different types of racing cars such as push along vehicles, friction cars with sound, Roary toolbox playset, and Roary RC, among others. This range is priced from Rs 399, going up to Rs 5,999. This range will be available in all leading retail stores.
Nick India has tied up with Zapak Games to announce the launch of ‘Roary, the Racing Car, one of the most popular shows on Nick internationally as well as in India. The channel has launched a range of 23 variants, including eight different types of racing cars such as push along vehicles, friction cars with sound, Roary toolbox playset, and Roary RC, among others. This range is priced from Rs 399, going up to Rs 5,999. This range will be available in all leading retail stores.
Speaking on the launch, Sandeep Dahiya, Vice President - Consumer Products, Viacom18, said, “We are very excited to partner with Zapak Games to launch this exciting range in India. Given that this range not only looks exciting, but has a great play value, we are confident that this will race off the shelves here, as it has done in the other parts of the world.”
Similarly, Vaibhav Odhekar, Business Head, Zapak Games, said, “Zapak is amongst the largest toy companies in India, and this partnership further reinforces our leadership and commitment in this space. With a strong retail distribution across 135 cities, we are committed to offer world class products to the Indian consumer.”
Nick Consumer Products includes diverse products and categories of properties like Dora the Explorer, SpongeBob SquarePants, and Ninja Hattori, among others. It is present in over 25 categories and has launched more than 300 SKUs since it was started in the year 2006. Nick Consumer Products include toys, books, stationery, party products, back to school range and home furnishings, to name a few.
