Peps India to join Asia cup 2014 as central associate sponsor
Peps India will get to give away the sponsor trophy to the winning team at the end of the tournament, apart from getting in stadium visibility & air time during the telecast of the tournament
Peps India, a leading mattress manufacturer, has come on board as the central associate sponsor for Asia Cup 2014, which will commence on February 25 in Bangladesh. This will be the first time in India that a mattress brand will be a sponsor for an international cricket tournament. This will include branding for Restonic and other mattresses brands that will be advertised.
K Madhavan, Managing Director, Peps India said, “This is a momentous occasion for us to be associated with cricket. It’s a sport that I grew up watching and continue to follow it closely and it’s an extremely proud moment for me and the company.”
He further said, “Cricket is like a religion in India and there have been times when the entire country grinds to a halt when there is a game being played and we know that Peps India can only gain tremendously by this association. A fit body and mind is needed to play a sport like cricket and good sleep is an essential ingredient for a healthy and fit body, and by that we see a great connect between cricket and our brand.”
As part of being the central associate sponsor, Peps India will get to give away the sponsor trophy to the winning team at the end of the tournament, apart from getting in stadium visibility and air time during the telecast of the entire tournament.
