Puma announces partnership with BMW Motorsport
Puma will also assume the role of an exclusive licensed partner for BMW Motorsport for the product categories of footwear, apparel and accessories
Puma announced today it has entered into a new multi-year partnership with BMW Motorsport. The global sports lifestyle brand has become the official supplier of team and racewear for all BMW Motorsport racing operations, including DTM, ALMS and various high-profile long-distance races such as 24h Nürburgring.
This new partnership, effective from 1 February 2012, will see Puma benefit all BMW Motorsport racing cars and all race and teamwear for BMW Motorsport technical staff.
With BMW’s re-entry into the DTM racing class in 2012, following an illustrious history in GT (gas-turbine) car racing, Puma will outfit drivers Martin Tomczyk, Bruno Spengler, Andy Priaulx, Augusto Farfus, Dirk Werne and Joey Hand with the latest innovations in fireproof technology.
In 2004, Puma first partnered with BMW Motorsport, through its involvement with the BMW Williams Formula One team. This relationship continued when BMW acquired Sauber F1 to become BMW Sauber F1 team and after BMW ceased its Formula One racing activities in 2009. Now Puma and BMW Motorsport have once again joined forces with this new deal.
“It is great to have such a well-known and reliable partner as Puma on board again at such an exciting time for us,” said Jens Marquardt, BMW Motorsport Director. “The link between BMW Motorsport and this successful company has grown over the years and goes as far back as the 2004 season. It is hard to imagine our team and driver apparel without the characteristic Puma logo. As a strong partner in the field of licensed products, Pumawill play a major role in ensuring that our fans around the world enjoy the products from the BMW Motorsport collections.”
