puma
Puma India will provide RDT and performance gear for the participating runners. The sports brand will also supply inner thermals and specialized sporting gear
Shreya Sachdev, Associate Director and Head of Marketing at Puma India, shares insights into Puma’s association with the Paris Olympics, the idea behind outdoor installations and more
Chehneet Kaur Jul 26, 2024 8:56 AM
According to those in the know, the Indian Olympic Association has already bagged sponsorship deals from brands worth over Rs 50 crore
e4m Staff Jul 25, 2024 2:30 PM
PUMA has launched an outdoor campaign to celebrate India’s participation in Paris Olympics 2024
e4m Staff Jul 11, 2024 12:42 PM
The young cricketers will promote PUMA’s footwear, apparel, athleisure, and accessories through various events and initiatives
e4m Staff Jul 2, 2024 12:37 PM
On Anushka Sharma's birthday, we look back at her endorsement journey for brands like PUMA, Slurrp Farm, Prega News and more
PUMA adds Ibrahim Ali Khan Pataudi to its large roster of celebrity endorsers like Kareena Kapoor Khan, Virat Kohli, Neymar Jr and Dua Lipa
e4m Staff Apr 30, 2024 1:48 PM
Under this partnership, Milind Soman will endorse PUMA’s NITRO range of footwear and apparel
e4m Staff Apr 15, 2024 3:11 PM
Puma is the official kit partner for both men’s and women’s teams of Delhi Capitals
e4m Staff Mar 31, 2024 6:00 PM
LinkedIn user claims Puma asked him to delete campaign video from his account saying it was not for public viewing, even though the same video was shared by an agency head from her personal account
Tanzila Shaikh Mar 6, 2024 8:53 PM
PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season
e4m Staff Feb 29, 2024 10:57 AM
As kit partner, Puma's logo will be present on the leading arm of the jersey of both the men's and women's teams of Delhi Capitals
e4m Staff Feb 16, 2024 2:56 PM
Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse long term impacts? Brand experts chime in
Chehneet Kaur Dec 11, 2023 8:45 AM
Bolt, the sprinting legend, also posted his famous photo of the 2018 ‘foot race in space’ as part of the PUMADive campaign
e4m Staff Oct 14, 2023 9:01 AM
The cricketer will endorse Puma’s footwear, apparel and accessories through multiple activities and campaigns throughout the year
e4m Staff Oct 13, 2023 2:49 PM
Conceptualised by Leo Burnett India, Puma Dive campaign invites participants to post best dive images from all walks of life
e4m Staff Oct 1, 2023 10:00 AM
The brand has launched Shanaya’s snapchat account as part of the association
exchange4media Staff Aug 10, 2023 2:27 PM
Convergent Finance LLP advised funds have invested Rs 400 crores in the sportswear and athleisure solutions platform
exchange4media Staff May 15, 2023 4:48 PM
Along with Ganguly, Chief Financial Officer and Executive Director Amit Prabhu and Head - Sales & Operations Atul Bajaj to leave Puma
Tanzila Shaikh May 11, 2023 8:47 AM
Anushka Sharma is seen rocking her Adriatic color sports bra, which is part of PUMA’s new First Mile Collection
exchange4media Staff May 9, 2023 3:31 PM
The extended deal with PUMA will see the goalkeeper continue as one of the top faces of PUMA football in India
exchange4media Staff May 3, 2023 4:12 PM
The brand ambassadors made an unannounced visit to a coworking space and a residential complex to promote adoption of sports and fitness culture
exchange4media Staff Apr 24, 2023 7:03 PM
The brand posted a fun video that showed both ace sportsmen engaged in the amusing activity
exchange4media Staff Apr 24, 2023 2:20 PM
'Let there be sport' has its heart in the right place, but as far as execution is concerned, it's far from a win
Tanzila Shaikh Apr 19, 2023 4:33 PM
Moderated by Abhishek Ganguly, Managing Director of PUMA India and Southeast Asia, the 'Let There Be Sport' Conclave witnessed two fireside chats with PUMA athletes Kohli and Chhetri
exchange4media Staff Apr 1, 2023 12:07 PM
The digital film is based on the findings of a joint study by PUMA and Nielsen Sports,
exchange4media Staff Mar 27, 2023 10:38 AM
Ganguly, Managing Director, PUMA India, and South East Asia, lets us in on the sportswear company's strategy to stay ahead in the time of digital disruption
Tanzila Shaikh Mar 20, 2023 1:38 PM
Harmanpreet joins the PUMA roster comprising celebrated sportsmen like Virat Kohli, MC Mary Kom, Yuvraj Singh and Sunil Chhetri
exchange4media Staff Jan 30, 2023 12:23 PM
Industry experts suggest greater use of social media, content platforms and technology this year
Nilanjana Basu Jan 24, 2023 9:07 AM
She has been associated with the organisation for over two years leading its communications
exchange4media Staff Jan 6, 2023 2:45 PM
The banter was staged by the brand to create intrigue and to engage Sharma's active fanbase on social media
exchange4media Staff Dec 20, 2022 6:18 PM
The brand roped in doppelgangers of their key brand ambassadors, staged fictitious pop-ups with tampered branding outside select original stores, and even gave native website a cyber-hacked appearance
exchange4media Staff Nov 25, 2022 2:58 PM
The sportswear brand marks its arrival in the esports industry with this association
exchange4media Staff Oct 10, 2022 1:01 PM
Despite a hiatus and a few controversies, brand Kareena seems to be in good stead
Tanya Dwivedi Sep 21, 2022 8:46 AM
Puma’s AW22 collection stars the actor with 10 consumers who won the brand’s #PropahLady contest
exchange4media Staff Sep 12, 2022 12:52 PM
The brand’s other ambassadors include Virat Kohli, KL Rahul, Kareena Kapoor Khan and MC Mary Kom
exchange4media Staff Aug 22, 2022 1:12 PM
The 45-second fun digital film showcases the actor's prowess by doing several yoga asanas
exchange4media Staff May 7, 2022 2:00 PM
Shreya Sachdev, Head of Marketing, Puma India, says the brand will continue with digital campaigns as they have perfected its place in the medium
Shantanu David Apr 5, 2022 8:39 AM
At the e4m GameOn summit, a panel of brand leaders and marketers took part in a virtual chat to discuss how gaming works for brands
exchange4media Staff Mar 12, 2022 9:18 AM
In her new role, Smita will further build PUMA’s communication strategy and efforts while driving the PR narrative for the brand
exchange4media Staff Oct 11, 2021 1:30 PM
He will report to Abhishek Ganguly, Managing Director, PUMA India and Southeast Asia
exchange4media Staff Jul 19, 2021 1:04 PM
PR and Corp Comm Women Achievers Summit & Awards 2021: Anjana Asrani, Upasna Dash, Simran Kodesia and Piyal Banerjee discussed adoption of hybrid work models in the post-Covid world
exchange4media Staff Jul 6, 2021 8:26 AM
