Radio City continues to lead in Mumbai & Bengaluru

Radio City 91.1FM has once again proved that it is the nation’s favourite radio station. According to the latest RAM report, Radio City 91.1FM has continued its trend to lead in Mumbai & Bangalore for 200+ consecutive weeks with a market share of 17.7 per cent in Mumbai & 25.5 per cent in Bengaluruin all SEC 12+ audiences.

Commenting about leading in both the markets, ApurvaPurohit, CEO, Radio City 91.1 FM said, “Being a market leader consistently for 200 weeks is definitely not an easy feat! I am glad that our journey has been interesting & consistent. We had conducted an in-depth consumer research that gave us interesting insights which were incorporated in all our shows. The research clubbed with our innovative programming & on-ground ideas has certainly resulted in building a greater affinity in our listener’s mind.”

“At Radio City our focus has always been on understanding the needs of the listeners with the right mix of engagement activities on-air, on-ground & on the digital front. All our activities conducted across markets have been designed to allow the listeners great interactivity &hence have received an outstanding response. We hope to continue the trend & provide exciting content to our listeners” she added.

Radio City 91.1FM has been engaging the listeners through various on-ground initiatives like the ‘Walkathon’ on the occasion of World Health Day & the recently concluded ‘Rockstar Mom’ contest which provided an opportunity to the listeners to express their love and gratitude for their mother. On-air shows like ‘Kasa Kai Mumbai’ & ‘KalBhiAajBhi’ in Mumbai enjoy high listenership numbers. In Bangalore, the drive time shows ‘Aithalakadi Morning’ & ‘City Mathu’ have received an overwhelming response from the listeners.

With consistent efforts & innovative activities, Radio City 91.1FM aims to continue to partner clients & help them achieve their marketing objectives.