Radio Mirchi to celebrate its 8th anniversary with ‘Toy do Joy lo’ campaign
As Radio Mirchi turns eight on April 23, it has launched an initiative called ‘Mirchi toy factory – Toy do, Joy lo’. This time around, Mirchi’s birthday will be about collecting toys for the NGO Children Toy Foundation, whose aim is to educate children through play. Started in 1982 by Devendra Desai, Children Toy Foundation collects toys and organises ‘Play hour’ for children at construction sites, slums, municipal schools and hospitals.
As Radio Mirchi turns eight on April 23, it has launched an initiative called ‘Mirchi toy factory – Toy do, Joy lo’. This time around, Mirchi’s birthday will be about collecting toys for the NGO Children Toy Foundation, whose aim is to educate children through play. Started in 1982 by Devendra Desai, Children Toy Foundation collects toys and organises ‘Play hour’ for children at construction sites, slums, municipal schools and hospitals.
The Mirchi Toy Factory campaign, which began on April 8, has been appealing to listeners to come forward and donate old board games, toys and sports gear that are in good condition and will help children have fun filled playtimes through the summer. It is a known fact that toys and games help improve concentration, creativity and social skills in children.
One can contribute to the initiative by coming to the Radio Mirchi office in Lower Parel in Mumbai and make the donations or one can call the courier company Team United at 26178899. They will come to the doorstep of the person and collect the toys free of cost. Otherwise, one can also drop the toys at nearest Shopper’s Stop outlet.
