Rajeev Luthra joins MPG Active as Business Director

Out of home communication specialists MPG Active has appointed Rajeev Luthra as Business Director. In his new role, Luthra would be responsible for client acquisition and business win. He brings with him over 18 years of professional experience and has worked with some of India’s biggest companies such as ING, Max, and Bharti, among others.

In addition, Luthra will build short/ long term budgets in tune with the corporate strategies and assess requirements and conduct negotiations for delivering need-based products to key clients; and also direct interactive advertising/ marketing/ branding plans; leverage existing and new partnerships; and direct implementation, execution, schedules and new businesses pan India.

Announcing the appointment, Raminder Singh and Ankur Rastogi, Directors at MPG, said, “We are glad to have Rajeev on board as the Business Director. His varied experience across categories and professional capability will surely help our team deliver better. We are quite confident that Rajeev will add a lot of value in enhancing our outdoor business.”

On his new role, Luthra said, “I am glad to have got the opportunity to work with India’s largest capitalised OOH company that has also evolved as one of most professional OOH companies in India. Having mobilised great talent in the last 2-3 years, it is all set to take the Indian OOH industry to a new level, and I look forward to contributing to the team here and becoming a catalyst in helping brands reach a new level of success.”

For the record, MPG Active is the OOH arm of Media Planning Group (MPG), a Havas Group company. It has full service offices in Delhi, Mumbai, Bangalore, Kolkata, Punjab and Hyderabad, with a staff strength of over 50 professionals culled from various outdoor leaders like Starcom, JCDecux, and MOMS, to name a few.