Ramita Chaudhari appointed as Business Head for RBNL’s BIG Magic

 In another key management development, Reliance Broadcast Network Ltd. announces the appointment of Ramita Chaudhuri as Business Head for its regional channel BIG MAGIC. In her new portfolio - Ramita will be responsible for the overall functioning of the BIG MAGIC BUSINESS, ensuring winning product development, amplifying viewership of the channel and ensuring development of integrated solutions for clients. Ramita will report to Soumen G. Choudhury, EVP 92.7 BIG FM and BIG MAGIC.

 This is Ramita’s second stint with the Company. In her earlier association, she was the Station Head for the Kolkata Station and played a key role in leading the station into the market share and top slot it enjoys.

 Ramita has over 12 years of varied work experience in advertising and direct marketing across the sectors of FMCG, media and telecom. Some of the companies she has served include Carlsberg, Hutchison Telecom, Wunderman and Lowe. In her last assignment, Ramita was associated with Carlsberg India as General Manager – Market Activations. She was instrumental in ensuring flagship brands like Carlsberg and Tuborg gain immense visibility and acceptance amongst customers and consumers across India - through effective pan India level brand activations and trade programs  

 Soumen G. Choudhury, Executive Vice President, BIG FM & BIG MAGIC, said, “We are glad to have Ramita back with us. Her excellent track record and varied industry experience will work to the advantage of the business. Her ability to cull consumer insights and work on them to create winning brands is a trait which will work to the advantage of this business, targeted at the Hindi heartland. We are confident she will lead the team to work MAGIC into the lives of audiences.”

 On her joining, Ramita Chaudhuri said, “I am happy to be coming back to a winning brand. The channel has already reached leadership position and I look forward to working with an excellent team to further growing the Channel and creating an entertainment destination for audiences in the Hindi heartland along with offering marketers an excellent platform for their brands.”