Rasna introduces convenience in the powdered drink market

I love you Rasna! The one punch-line an entire generation grew up with makes you recall the inimitable refreshing feeling in summers. Over a period of twenty five years, Rasna has proved to be one of the most desired summer drinks for children. However, the fast moving metropolitan life probably demands for more. Recognizing the need, Rasna has now come up with a novel stick pack of its existing product ‘Fruitplus’. Saina Nehwal, India's number one shuttler unveiled the new packaging in the capital today.

Saina shared her childhood moments of being in love with Rasna, a feeling she commented she still has. Unveiling the novel stick pack, India’s number one shuttler shared her belief in this new packaging brought in for the benefit of the consumers. Also accompanying Saina was Rasna’s Chairman and Managing Director, Piruz Khambatta. He said, “Rasna is proud to be consistently present in the market and we have been committed to our consumers with the quality and nutritious value of our products. Benefit of these consumers only has yet again formed the basis of our growth. Rasna Fruitplus Singles intends to offer a convenient and hassle free experience. Children and adults can carry the sticks to their schools, playgrounds and workplaces respectively.”

Rasna Fruitplus Singles has also combined ‘choice’ with ‘convenience’. This product would be available in a mono-carton comprising of variedly flavoured stick packs - orange, lemon, mango, pineapple and mixed fruit. Unlike some other concentrates which take time to dissolve in water, Fruitplus Singles gets dissolved within 5 seconds and offers greater nutritional value of fruits.

Khambatta further added, “As a market leader with 90 per cent market share since many decades, Rasna is responsible to provide its customers what they want. Rasna Fruitplus in stick form priced at Rs.5/- is an example of how an Indian company can meet the ever growing aspirations of its customers by launching novel innovative healthy products in convenient formats.”

Rasna is marketing ‘Fruitplus Singles’ nationally and has also come up with a new television ad campaign for the same.