Rediff.com appoints Maxus for its media mandate
Close on the heels of BBH India bagging the creative business for Rediff.com, the web portal has now roped in Maxus as its media agency. No pitch process was involved, and the win follows the ideology to work with a good brand.
Close on the heels of BBH India bagging the creative business for Rediff.com, the web portal has now roped in Maxus as its media agency. No pitch process was involved, and the win follows the ideology to work with a good brand.
Confirming the win, Ajit Varghese, MD, Maxus India, said, “We take a lot of pride in winning a business without any call for a pitch or any sort of presentation. For Maxus, increasingly there are just a few businesses that the agency has bagged following pitches, which only proves the confidence of a client in axus.”
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