Rediffusion - Y&R Bangalore wins creative duties for Arrow
Rediffusion - Y&R, Bangalore has bagged the creative duties for Arrow, a premium men’s wear brand from Arvind Brands. The business has moved from Alok Nanda Communications. The media spend for the brand will be in the range of Rs. 6-7 crore. The account was won post a multi-agency pitch, which included Bates, Saatchi & Saatchi and Meridian.
Rediffusion - Y&R, Bangalore has bagged the creative duties for Arrow, a premium men’s wear brand from Arvind Brands. The business has moved from Alok Nanda Communications. The media spend for the brand will be in the range of Rs. 6-7 crore. The account was won post a multi-agency pitch, which included Bates, Saatchi & Saatchi and Meridian.
Confirming the development, Paritosh Srivastava, Business and Branch Head, Rediffusion - Y&R Bangalore said, “Arrow was a fiercely contested pitch and we are truly privileged to be chosen their brand partners. Our perseverance, experience on the category and fresh thinking swayed the decision in our favour.”
On the decision of choosing Rediffusion-Y&R, Suresh, CEO Arvind Brands explained, “We wanted to have a fresh perspective on the brand and Rediffusion brought that to the table. They displayed a keen understanding of the category and a strong sense of the business.”
