Rediffusion Y&R’s Arvind Mohan on Global Planning Board of Y&R
Rediffusion Y&R’s Chief Strategy Officer, Arvind Mohan, has been appointed to the Global Planning Board of Young & Rubicam. The Global Planning Board has been formed to create a unified way of thinking globally across all the Y&R companies, to literally be the think tank for Y&R as well as across all its brands and markets.
Rediffusion Y&R’s Chief Strategy Officer, Arvind Mohan, has been appointed to the Global Planning Board of Young & Rubicam. The Global Planning Board has been formed to create a unified way of thinking globally across all the Y&R companies, to literally be the think tank for Y&R as well as across all its brands and markets.
Announcing the development, John Gerzema, Chief Insights Officer of Young & Rubicam, said, “I am pleased to announce that Arvind Mohan has been named to The Global Planning Board of Young & Rubicam. Y&R has a legacy of strategic excellence in consumer behaviour and brand equity. This board, comprising the best planners, researchers and thought leaders around the world, will further Y&R’s understanding of brand management amid the accelerated change facing our business. We look to Arvind’s talents to help us explain India’s dynamic marketplace so that we can apply learning on a global basis in our company.”
Mahesh Chauhan, Group CEO, Rediffusion Y&R, commented, “It is fantastic to see Rediffusion Y&R’s representation on the Global Planning Board of Y&R. Arvind on the Board is a great recognition of the work being done by Rediffusion and its growing stature in the Y&R network.”
On the election, Mohan explained, “The Y&R Global Planning Board seeks to bring about a ‘thinking renaissance’ and that’s what makes participation exciting, the challenge is to develop a new mental model for the 21st century , one which then informs the way we look at brands and communication.”
