Salil Sand joins B.A.G. Network as Creative Director for E24
B.A.G. Network has appointed Salil Sand as Creative Director of the network’s Bollywood channel E24. Sand brings with him 13 years of experience in the entertainment industry.
B.A.G. Network has appointed Salil Sand as Creative Director of the network’s Bollywood channel E24.
Commenting on Sand’s appointment, RK Arora, CEO-Broadcasting, B.A.G. Network, said, “I am excited to have him on board and I am sure his creativity, along with experience and expertise of the domain, will definitely contribute in scaling a new height for E24.”
Sand brings with him 13 years of experience in the entertainment industry. He had started his career as a part of the core team that was setting up the initial blueprint for Sony for its GEC segment, including the look and feel of the channel in 1995. His work in daily soap include ‘Jassi Jaisi Koi Nahi’, ‘Boogie Woogie’, ‘Indian Idol’, ‘Wheel of Fortune’ and other film based show for Sony. He has also worked for trendsetting shows of Balaji Telefilms, namely, ‘Kyunki Saas Bhi Kabhi Bahu Thi’, ‘Kahiin to Hoga’, ‘Kesar’, and ‘Kya Haadsaa’, among others.
Sand has also been involved in event management and is credited with directing multiple events and awards nights, including Miss World 2000 at Millennium Dome, London; Zee Cine Awards; and Sangeet Awards, to name a few.
E24 is a part of TV and digital media conglomerate Broadcast24, an initiative of B.A.G. Films and Media Ltd, founded by Anurradha Prasad, which also has Hindi news channel News 24 and FM station Radio Dhamal.
