Sanjay Dayal joins TDI Media Services as AVP
Sanjay Dayal has quit ITM as GM and Head Marketing, to join TDI Media Services as Associate VP. As part of the agency set-up, Dayal will primarily be responsible for planning and business development.
Sanjay Dayal has quit ITM as GM and Head Marketing, to join TDI Media Services as Associate VP. As part of the agency set-up, Dayal will primarily be responsible for planning and business development.
TDI International India, a specialised OOH agency involved in strategic planning, media buying and creative solutions, was established in 1986. Besides owning the rights to some ad inventory in Delhi Metro Rail Corporation (DMRC), TDI International is the sole media concessionaire of 14 international and domestic airports across the country.
Dayal spent an eventful one year with ITM during which he was associated with the firming up of the pricing policy for the large LED screens that are being put up in Delhi, as well as the partnership with Big Street. ITM has since made significant inroads with media planners, agencies and clients, and 30-35 blue-chip brands have advertised on the LED screens that are up. Dayal was also associated with the firm's marketing, PR and content strategy.
Dayal said, “I realised that TDI Media Services was just the place for me to realise my goal and to leverage my professional experience.”
Dayal has more than 17 years’ experience, having worked with organisations such as The Times of India, Jobsahead.com/ Monster.com, EGurucool.com, and RPG Group, among others. He has handled a wide range of business activities, including business development, channel sales, branding and activation.
