Sony Entertainment Television, Yash Raj Films in exclusive TV content deal

Sony Entertainment Television (now Multi Screen Media Pvt Ltd) has entered into an exclusive agreement with Yash Raj Films (YRF) under which YRF will produce exclusive fiction and non-fiction content for the channel.

This was announced on October 6 jointly by Yash Chopra, Chairman, YRF; Man Jit Singh, CEO, Sony Entertainment Television; and NP Singh, COO, Sony Entertainment Television.

Man Jit Singh said, “We are thrilled and delighted to be working with Aditya Chopra and the talented team at YRF to create exceptional television content which will be contemporary and engaging for audiences in India. Yash Raj Films and Sony Entertainment Television have a long standing relationship, and this agreement will further strengthen our ties. This deal makes great sense because of the obvious ways the two businesses compliment each other.”

Speaking on the occasion, Yash Chopra said, “Yash Raj Films has been at the forefront in making feature films for almost four decades. We have created our own space with the efforts of a wonderful team. This collaboration gives us an opportunity of producing television content that we believe in, shows that will engage and entertain the large television audience in India.”

He further said, “When YRF decided to venture into the television space, we felt that an alliance with Sony Entertainment Television, India’s leading broadcaster, represented the coming together of not just two organisations, but the teaming up of like-minded brands committed to creating excellent content.”

NP Singh added here, “Aditya Chopra has proven himself to be a true visionary and leader in the Indian entertainment industry and YRF has excelled in everything they have done. Television is the biggest mass medium in India and this collaboration between Sony Entertainment Television and YRF will bring the very best in TV entertainment with high quality production values which will appeal to the entire family.”