Sony launches ‘Chhanchhan’ at 9PM
The new-age woman-oriented series would be telecast on weekdays from March 25, 2013
Sony Entertainment Television (SET) is all set to launch its new fiction based property ‘Chhanchhan’ on the 9PM time slot. The new-age woman-oriented series would be telecast on weekdays from March 25, 2013 and would take a fresh perspective with an aim to capture the minds and hearts of India’s forward-thinking women.
Commenting on the show, Vivek Bahl, Chief Creative Director, SET said, “Chhanchhan is a refreshing and unique prime time property placed at the 9:00PM slot. It is a powerful story of self-reliance, determination and family values told in a simplistic, real and light-hearted manner. The show captures every emotion of a young very fun loving, simple at heart girl who finds happiness in small things, and enjoys life as it comes her way. She has been brought up with modern and ethnic values and she loves to practice them in her day to day life in her own way. We are optimistic that the audience will accept Chhanchhan into their lives just the way they have embraced all the other Sony Entertainment Television characters before.”
Produced by Optimystix Entertainment, ‘Chhanchhan’ is a story of the beautiful and vivacious girl named Chhanchhan (played by Sanaya Irani) who is by profession a dog trainer. She is a free-spirited independent young woman, modern in her thought but still deeply rooted in her culture. She stands up for what is right and raises her voice against all that is wrong.
In complete contrast to her, is the strict disciplinarian Umaben (played by Supriya Pathak) who takes all the decisions in her household and sets the rules for her family. In a classic tale of the clash of cultural conditioning, watch two generations of fiesty women redefine the quest for a day when east meets west and the joys of life are fulfilled.
